Question 5: How did you attract / address your audience?

Group 5 Sample Audience Feedback

Our primary audience were females aged 16-21. At this age they form their own opinions and passions of topical issues. With the target audience in mind, we felt it necessary to consider the theory of uses and gratifications, with a key focus on fear and pain.

PLEAD is set in a conventional suburban region of London to create a believable location, somewhere the audience could relate to as it is “ordinary”. The audience could now be immersed in the plot, allowing the storyline to play on their fears and pleasures of everyday life.

Techniques / Conventions used to achieve this:

Continuity techniques (used to create a seemless narrative):

·        Shot / Reverse Shot

·        Match on action

·        Sound bridges

·        Gradual steps in shot distances (e.g. CU à MS)

·        Adhering to the 180 and 30 degree rules

The feedback gained from the screening indicates that our film successfully suspended the disbelief of our target audience, with the many people saying they would like to see the rest of the film.