PLEAD Release Strategy
- National staggered release
- High profile premiere in Leicester Square
The film will first screen in multiplex cinemas around London and then we'll release in other major cities around the UK like Manchester and Birmingham.
It will be premiered in London because the film is a gritty British drama and set in the suburbs of London.
An Autumn Release
This is the time when the weather starts to become more dismal and stereotypical of Britain, and this reflects in the attitudes of the people.
After PLEAD has been released throughout the UK, we will release overseas, starting with the USA since they are particularly interested in British associations like the location of London with all its associations such as Big Ben and red buses.
This is a similar release strategy to Snatch (2000, Ritchie), where the film premiered in the UK on 23 August 2000 and wasn’t released overseas till a month later in Finland on 25th September 2000.
Our distributor is Kingwell Studios and they distribute a variety of genres from drama to comedy to romance providing they are all gritty British films, which is why we have adopted Snatch’s release strategy since it has a similar appeal in terms of its British values.
Kingwell Studios is very similar to Universal in that they have a global presence and also a dominating position in the UK. They have produced many gritty British films like This is England (2006, Meadows) and Green Street (2005, Alexander).
Our production company is Madhouse Media and they concentrate on gritty British films, however many will have international appeal, especially to the USA, so that creates this international status. Then main demographics they target are working / middle class Brits with about a 50:50 divide in gender, since everyone is affected by the serious themes in their films.
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