Question 4: Who would be the audience for your media product?

Primary / Broad Audience:

·      -Female

·      -Aged 16-21

·      -British (More specifically, young women living in a suburb)

·      -Girls in a relationship who may be vulnerable, yet they keep quiet about their situation.

·      -They enjoy going out with friends, going to the cinema, partying, socialising (particularly with boys)     and social networking.

·      -They enjoy gritty British dramas and courtroom dramas with very serious themes.

·     -Like to stay in some nights to watch a film with their boyfriend and going to the cinema fairly often.

·      -Mainly students in sixth form and university

·      -They won’t necessarily have a full time job, however the may work at weekend in a bar / nightclub.

Secondary / Niche Audience:

·      -Female

·      -Aged 30+

·      British (More specifically, women living in a suburb)

·      -Mothers to daughters who may be secretive, outgoing, promiscuous and also those in domineering / abusive relationships

·      -They enjoy caring for their children, going out to the cinema, watching gritty British films and courtroom dramas in the evening either on their own or with a partner.

·      -In an occupation which pays from all spectrums, however more specifically a secondary school teacher, since they spend most of their time with the age group being affected.

A   After the screening...

d·      The feedback from the audience told us that we successfully targeted our audience since the majority said they would like to see the rest of the film in a cinema.

·      I am of the opinion that after producing the film opening our target audience has remained the same, because we used conventions of the genre which adhered to the expectations of the age groups being represented.