tag:blogger.com,1999:blog-34302305238312017612024-03-14T03:03:29.498-07:00Dan Sheldon!Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-3430230523831201761.post-47767474530669892782011-04-07T04:51:00.001-07:002011-04-07T04:51:27.623-07:00Blog closedThe Blog is now closed.Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-13010204462314104382011-04-07T04:50:00.000-07:002011-04-07T04:50:54.103-07:00Post for the ModeratorDear moderator,<br />
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Here is my finished blog. You will be able to find evidence showing what I have learnt through the processes involved (pre-production, production and post-production)<br />
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You should find my blog is easy to navigate through via the links on the right side of the page and the hyperlinks connected to the many images and clips.<br />
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You may find particularly useful the links to my teammates' blogs (Michael Cassidy and Adam Romo).<br />
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Thank you for taking the time to read through my blog and I hope you enjoy it!<br />
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Daniel Sheldon - 3720Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-30807560321971810122011-04-07T00:10:00.000-07:002011-04-07T05:04:48.007-07:00Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?Let me start by giving an overview of our film:<br />
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"Plead" is a gritty British courtroom drama, which follows the struggles of a young woman, Lzzie, aged 19, who has brutally murdered her abusive boyfriend of 3 years, Josh, aged 23. She pleads guilty to the charge of murder without considering the other factors involved.<br />
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It is the job of her lawyer, Arthur Windsor, to dig deep into her memories and those of her friends and relatives to reveal the hiddent ruth of this murder. THe film shows the courtcase and reflects on all the evens which may have lead up to the murder from the perspective of the Lawyer; this way the audience knows only as uch as the information presented in the investigation.<br />
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<span class="Apple-style-span" style="font-size: large;">Inspiration for the plot</span><br />
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When discussing the plot of this film with Adam and Michael, I immediately associated this with the storyline of a court case in the BBC series <i>Waterloo Road (Series 5)</i>, which follows a case where a teenager murders her father who has been abusing her mother in a similar manner to our protagonist.<br />
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<iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/e__vaCDS1po" title="YouTube video player" width="410"></iframe><br />
This sereis targets a very similar audience (16-21 females) so I felt this is an appropriate example to refer to when finalising our plot.<br />
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<span class="Apple-style-span" style="font-size: large;">Opening Sequence</span><br />
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The sequence opens with establishing shots of the suburban setting. We are then taken instantly to the actio, with Lizzie kneeling above Josh's brutally stabbed and blood covered body. She's breathing heavily taking her time to absorb the events which have only just occured. She is interrupted by a knock on the door from a concerned neighbour, Paul, who informs her that he has heard a "commotion" and desires to help; our protagonist, however turns him away.<br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijdG9v0CYx2Is5EQP0dA0so2grH7DwPb5G2kT0mEIA-bNflgDXliG1OM70nWrYXZ4LTZVHM13qxWJB4TGoQyr9UpBKu6N-Ristt6iXdX1nzs4mgmNKnlLKnNxSbLI5Kp5GNM2D6h6SJeww/s1600/conventions+we+challenged.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijdG9v0CYx2Is5EQP0dA0so2grH7DwPb5G2kT0mEIA-bNflgDXliG1OM70nWrYXZ4LTZVHM13qxWJB4TGoQyr9UpBKu6N-Ristt6iXdX1nzs4mgmNKnlLKnNxSbLI5Kp5GNM2D6h6SJeww/s320/conventions+we+challenged.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><span class="Apple-style-span" style="font-size: large;">Narrative Structure</span><br />
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Our film does not adhere perfectly to a typical narrative structure. However, Todorov's equilibrium-disequilibrium theory and Propp's theory of character roles were significant too.<br />
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Todorov's equilibrium-disequilibrium theory:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUd4n6tdTAFrUoFOdAsYPUFLolarrJ5pX3Dz3ElaFnp_aRxyPlmnYEQECuU0nAdg4v4921ApW5ZXF0Hwpj38G9gOBPzz2Oka8kRo-G41USh0kf7Ruco1kYen8LH5nO-aPZw-sdjf-vWGM8/s1600/todorov%2527s+theory.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUd4n6tdTAFrUoFOdAsYPUFLolarrJ5pX3Dz3ElaFnp_aRxyPlmnYEQECuU0nAdg4v4921ApW5ZXF0Hwpj38G9gOBPzz2Oka8kRo-G41USh0kf7Ruco1kYen8LH5nO-aPZw-sdjf-vWGM8/s320/todorov%2527s+theory.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Our adaptation:</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmSVxArxYQ4AAhF7bCiIJVkDLe1fdHc6gJR0OllFbUxDBJzEVL5bUPS5ZbqLBKDWQ6wduw9IgikjeNjgwka5rMGbIYiF6o20a3hyJPhtfuxnBuI_SeWiEp99V8jOrbO1qdqbrtVo6tN5gX/s1600/todorov%2527s+theory+-+our+adaptation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmSVxArxYQ4AAhF7bCiIJVkDLe1fdHc6gJR0OllFbUxDBJzEVL5bUPS5ZbqLBKDWQ6wduw9IgikjeNjgwka5rMGbIYiF6o20a3hyJPhtfuxnBuI_SeWiEp99V8jOrbO1qdqbrtVo6tN5gX/s320/todorov%2527s+theory+-+our+adaptation.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">We open with diseqilibrium and the sequence occurs in real time to startle and engage the audience, making it feel more realistic and perhaps even uncomfortably believable.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Propp's theory of character roles:</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii-f6l5QXvwwGnMEi_BvrdduqrqaHxgxZi8akj_Uie4c4yBgBF1kIgY15gJRS7iPawxT8_3h9nUZCe-pGqnv4rV2mfrMUuN6Y3dC18kuQLPU_ZyImS6hmTjj_w6EmX28u2wb5aZVeRiFHJ/s1600/propp%2527s+theory.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii-f6l5QXvwwGnMEi_BvrdduqrqaHxgxZi8akj_Uie4c4yBgBF1kIgY15gJRS7iPawxT8_3h9nUZCe-pGqnv4rV2mfrMUuN6Y3dC18kuQLPU_ZyImS6hmTjj_w6EmX28u2wb5aZVeRiFHJ/s320/propp%2527s+theory.jpg" width="320" /></a></div><br />
Although these roles are typical of a courtroom drama, we included an essence of ambiguity to Lizzie's character (is she villain or hero?), to retain audience interest.<br />
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<span class="Apple-style-span" style="font-size: large;">Form</span><br />
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The task set was to create an opening sequence of a film, so it was important to follow a set format which would include the conventions of a title sequence. Earlier in the year, when studying TV Dramas we analysed many opening sequences and learnt that the conventions are:<br />
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<ul><li>the opening sequence introduces characters and their relationships</li>
</ul><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCjCCMR-ITZxy_cGtZk-6ZCBEplpeXFqw1vrVDWy-LXiaU3aHSHS2RfnPulUHA5Q030OzRC-hP-Vt3xl0jePnzzJC5856U3071H-NtkNg4E8l4OEvqApIiDwNgqenpc56Dg6ZAdm6uDh3f/s1600/lizzie+and+josh.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCjCCMR-ITZxy_cGtZk-6ZCBEplpeXFqw1vrVDWy-LXiaU3aHSHS2RfnPulUHA5Q030OzRC-hP-Vt3xl0jePnzzJC5856U3071H-NtkNg4E8l4OEvqApIiDwNgqenpc56Dg6ZAdm6uDh3f/s320/lizzie+and+josh.jpg" width="320" /></a></div><br />
<ul><li>Sets up the rest of the film</li>
<li>Includes titles which introduces the cast and crew</li>
</ul><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhf5SkSjXSuoTGkhyphenhyphensZmI_FjczxZnigjDSGZlZEG1lQDSzNmXzZyCRk_crFnntzT9gtOYZ5qUVjPz6CZFe1vl-w9EjjO3kOC1Qi1xJVnKLmV1hb81OSa_P1RTQgPruyv5CaHL18PHbEy78W/s1600/Titles.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhf5SkSjXSuoTGkhyphenhyphensZmI_FjczxZnigjDSGZlZEG1lQDSzNmXzZyCRk_crFnntzT9gtOYZ5qUVjPz6CZFe1vl-w9EjjO3kOC1Qi1xJVnKLmV1hb81OSa_P1RTQgPruyv5CaHL18PHbEy78W/s320/Titles.jpg" width="220" /></a></div><br />
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Our opening sequence clearly presents the characters and through the disturbing shot of the blood splattered photo, the audience immediately understands that they WERE in a loving relationship.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggq3Azlsrfib8EAOeFKCtCUvi5RXEM5_XU338TciXkhoN0m2eg-2PHm2yB6zfCAh5OYK6hAVVeAxnvHUKEic6MYkGIm5r7ON8nzyjC9o9eM3U2HxTZk4IfrN7yCOrXD7qUClgRvIr1pgCQ/s1600/josh+and+lizzie+in+photo+frame.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggq3Azlsrfib8EAOeFKCtCUvi5RXEM5_XU338TciXkhoN0m2eg-2PHm2yB6zfCAh5OYK6hAVVeAxnvHUKEic6MYkGIm5r7ON8nzyjC9o9eM3U2HxTZk4IfrN7yCOrXD7qUClgRvIr1pgCQ/s320/josh+and+lizzie+in+photo+frame.png" width="320" /></a></div><br />
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</div><div><span class="Apple-style-span" style="font-size: large;">Style</span></div><div><span class="Apple-style-span" style="font-size: large;"><br />
</span></div><div>We knew our film had to have a unique style to gain audience appeal. To get inspiration for this we designed the mise-en-scene based on an array of films we had already seen and was able to decide on components which helped to create the atmosphere we wanted to present.</div><div><br />
</div><div>We found a video on YouTube called <i>Leave me Alone!</i> by <i>Blackbox TV</i>, and found that the use of steadicam with a slight shake created an eerie and more realistic tone.</div><div><br />
</div><iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/O4D-xQGlwRc" title="YouTube video player" width="410"></iframe><br />
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We recognised early on that audio is particularly useful in subtly creating tension and imposing a heart-stopping impact. For this we used the technique from <i>The Dark Knight (2008, Nolan)</i> and <i>Paranormal Activity (2009, Peli)</i> where audio is very quiet and goes through a crescendo over a long period of time till the sound is sickening and generally overwhelming with tension. We particularly used low rumble drones like in <i>Paranormal Activity, </i>although it is a different genre (horror) because we knew it was effective due to its realism.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiucphDv8fxyAwWmw_b5lneDwMb2Jp5XzS-6-RsfGmUAyBQvNtuOVjlIRP-XbESiptyxsMGfChTi5sp2i-F9wU3f2-Ce-Rx6gqRygQ43PAMtGb3zucqPAupUTSU19tBZlKrYxSphgRYeTH8/s1600/paranormal+activity+poster.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="199" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiucphDv8fxyAwWmw_b5lneDwMb2Jp5XzS-6-RsfGmUAyBQvNtuOVjlIRP-XbESiptyxsMGfChTi5sp2i-F9wU3f2-Ce-Rx6gqRygQ43PAMtGb3zucqPAupUTSU19tBZlKrYxSphgRYeTH8/s320/paranormal+activity+poster.jpg" width="320" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-oYZHpHJffWMputBGac3hIjbvuolul-o2tZI_lSyNU0lt0XxHzoVicsPBVnxe3I6aMfxI2SEjNj9N6mtKTAz99EoB-ew5tUEVVnkUA1BuHHHNST5PZsGHt5BXhq1z0OPMMmAnRUyIlX_3/s1600/The+Dark+Knight.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-oYZHpHJffWMputBGac3hIjbvuolul-o2tZI_lSyNU0lt0XxHzoVicsPBVnxe3I6aMfxI2SEjNj9N6mtKTAz99EoB-ew5tUEVVnkUA1BuHHHNST5PZsGHt5BXhq1z0OPMMmAnRUyIlX_3/s320/The+Dark+Knight.jpg" width="320" /></a></div><br />
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Finally, we altered the hue and saturation in grading the footage to further intensify the drama. We attempted to desaturate the film to give the gritty British feel, however we boosted the reds to make the blood more vibrant. We also made the bedroom have a reddish hue, since this is where the murder just took place, representing the "heat" of the moment. In contrast, we included a slight blue hue over all footage outside the bedroom to accentuate a pristine, realistic and gritty feel to display to the audience that life still occurs as normal in the outside world.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbTIft47-DAA8m_xc-E2B6x3ERmOinTOsrVu7lIzjl6XOFa1FeIDKCytThRr427dqv2KVnuum2kj9aR42J3kaH0TgjZzU5pBqRGiBFvuAw0EMW5p_K9goCV3hWBmL8_VggOI0Ner1Zbd0m/s1600/josh+deep+red+blood.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="174" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbTIft47-DAA8m_xc-E2B6x3ERmOinTOsrVu7lIzjl6XOFa1FeIDKCytThRr427dqv2KVnuum2kj9aR42J3kaH0TgjZzU5pBqRGiBFvuAw0EMW5p_K9goCV3hWBmL8_VggOI0Ner1Zbd0m/s320/josh+deep+red+blood.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjV7AQcmeZM6bPzQ-x7V3pWg1jOpj-vflMgto6lU33BzJ43p1qu0c4wMF-_OZYkse5iGMwpipgfQC_g2U6iapt96RkDv9VMf0SNecIg1NBigpqdCILqOUo9nSSnUGWmKt2GPbWV6aRtF_v/s1600/lizzie+blue+and+red+copy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="174" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjV7AQcmeZM6bPzQ-x7V3pWg1jOpj-vflMgto6lU33BzJ43p1qu0c4wMF-_OZYkse5iGMwpipgfQC_g2U6iapt96RkDv9VMf0SNecIg1NBigpqdCILqOUo9nSSnUGWmKt2GPbWV6aRtF_v/s320/lizzie+blue+and+red+copy.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwuhs2sOuAUm7sP3khLKIEntDZYEP2-xlk5n8WPeLrtS6keo6FGXhDIqTLU4-dR3bCiqT1Xbo6AUo2E5qzxvKM6H3UG8LtDfnK33Pi3X8c_ycSGj3UMdxXFguuHOf4Jfl0vt2IAvMG0evZ/s1600/lizzie+blue.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="174" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwuhs2sOuAUm7sP3khLKIEntDZYEP2-xlk5n8WPeLrtS6keo6FGXhDIqTLU4-dR3bCiqT1Xbo6AUo2E5qzxvKM6H3UG8LtDfnK33Pi3X8c_ycSGj3UMdxXFguuHOf4Jfl0vt2IAvMG0evZ/s320/lizzie+blue.jpg" width="320" /></a></div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-48509603823464674752011-04-07T00:09:00.000-07:002011-04-07T05:11:13.292-07:00Question 2: How does your media product represent particular social groups?Lizzie has strong representations of both age and gender, with many conventions overlapping.<br />
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She is a role model and a strong representative for late teenagers and young adult females through her efforts to contain and handle the traumatic truth.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZqH_2Mmk5W-bDPjQDD6tYk-Cn8ou5A2QbSktb02VF6k3ZLW9A-IKAuaBE1OuKEchKMpXSJbfd4PyTwvEFeb5V7oTiO2AFlHBbX8tuJxut6QhBSRw9G-0igm5dvu0DSL5e2uIiBAfgE55W/s1600/SOCIAL+GROUPS+venn+diagram.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZqH_2Mmk5W-bDPjQDD6tYk-Cn8ou5A2QbSktb02VF6k3ZLW9A-IKAuaBE1OuKEchKMpXSJbfd4PyTwvEFeb5V7oTiO2AFlHBbX8tuJxut6QhBSRw9G-0igm5dvu0DSL5e2uIiBAfgE55W/s400/SOCIAL+GROUPS+venn+diagram.jpg" width="400" /></a></div><br />
The plot represents a taboo which the social groups are being represented may be experiencing behind closed doors. <span class="Apple-style-span" style="font-size: large;"><b>PLEAD </b><span class="Apple-style-span" style="font-size: small;">reaches these demographics to give them the reassurance that they do not have to suffer in silence.</span></span>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-93777304078365572011-04-07T00:08:00.000-07:002011-04-07T05:05:24.634-07:00Question 3: What kind of media institution might distribute your media product and why?<div style="margin-left: 1em; margin-right: 1em;"><b><span class="Apple-style-span" style="font-size: large;">PLEAD Release Strategy</span></b></div><ul><li>National staggered release</li>
<li>High profile premiere in Leicester Square</li>
</ul><div>The film will first screen in multiplex cinemas around London and then we'll release in other major cities around the UK like Manchester and Birmingham.</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8i2FSQAzWYZGF_13v1qPhrlumPpi4Sp5-wSsAA8PW8c9gJAt6_7XI6bKOg0Q0ERw4e-zTTYfaWIPKfpBs5sDdDXblYP1C8wfi84Buke7GXFFyH84QTfRbq6BBEHghyphenhyphen6pqYg_oWXwjLNB8/s1600/Vue+logo+3D+orange.jpg" imageanchor="1" style="cssfloat: left; margin-left: 1em; margin-right: 1em;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8i2FSQAzWYZGF_13v1qPhrlumPpi4Sp5-wSsAA8PW8c9gJAt6_7XI6bKOg0Q0ERw4e-zTTYfaWIPKfpBs5sDdDXblYP1C8wfi84Buke7GXFFyH84QTfRbq6BBEHghyphenhyphen6pqYg_oWXwjLNB8/s320/Vue+logo+3D+orange.jpg" width="320" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div class="separator" style="clear: both; text-align: center;"><img border="0" height="186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3_1DJm-LWorscax_77TVsfnFWODRLtgiXKHrvZadLDHLMT0lq7FI-Wla1D8vJPDxFAvJvnQqaT_Os6epUi_hlA3Vr2sQZsuYz3ByJslZgzOLBHYfE8vxML9GHo6DK0-mpBJsH1MYyqb4s/s400/odeon+logo.png" width="400" /></div></div><br />
<img border="0" height="110" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8-bCcJbgi7bFHs0GazRjCiMLMv-W7uLfiLJIbjb3fPDJV3z7buEKxneMMOtZRMFMdKYQ7P1n9rRL6EoiORxAhYqO8dcoJQ0l_tRTfFFQdC1ngBRvuZCTnmX-8Nlc3jID4Yi756PcBj7ea/s320/CINEWORLD_LOGO.jpg" width="320" /><br />
<br />
It will be premiered in London because the film is a gritty British drama and set in the suburbs of London.<br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;">An Autumn Release</span><br />
This is the time when the weather starts to become more dismal and stereotypical of Britain, and this reflects in the attitudes of the people.<br />
<br />
<div class="MsoNormal">After PLEAD has been released throughout the UK, we will release overseas, starting with the USA since they are particularly interested in British associations like the location of London with all its associations such as Big Ben and red buses.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzwGzT5Q_YMNk9he62zos5iir3dOPYsW12_sPh9LDj6f3W0Tk80a6tj3jvax2lNoEBYwW-8Xwn4zHfIVn89EdMDq0E3QU27l29bmDlXRosmIup7HBylMhiPaYA8L7P61QfPnkqv9xNswkk/s1600/Big_Ben.jpg" imageanchor="1" style="display: inline !important; margin-left: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzwGzT5Q_YMNk9he62zos5iir3dOPYsW12_sPh9LDj6f3W0Tk80a6tj3jvax2lNoEBYwW-8Xwn4zHfIVn89EdMDq0E3QU27l29bmDlXRosmIup7HBylMhiPaYA8L7P61QfPnkqv9xNswkk/s320/Big_Ben.jpg" width="320" /></a></div></div><div class="MsoNormal"><i><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbh41tahpWTTjpHLjAbVpbPUjeMqLHK4t8JDcnSDbvvdU9KjxvcqDtVnsKWVZHKDoB6aibgpxMonnwiXDe8tT2UndSTZbxCNSz88Vq5y7iY8jj3hU7swWk06DjiJKXOh8c9ng0v-Npx6Xt/s1600/london-red-bus.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbh41tahpWTTjpHLjAbVpbPUjeMqLHK4t8JDcnSDbvvdU9KjxvcqDtVnsKWVZHKDoB6aibgpxMonnwiXDe8tT2UndSTZbxCNSz88Vq5y7iY8jj3hU7swWk06DjiJKXOh8c9ng0v-Npx6Xt/s320/london-red-bus.jpg" width="212" /></a></div><i><br />
</i><br />
<span class="Apple-style-span" style="font-style: normal;">T</span><span class="Apple-style-span" style="font-style: normal;">his is a similar release strategy to Snatch (2000, Ritchie), where the film premiered in the UK on 23 August 2000 and wasn’t released overseas till a month later in Finland on 25</span><sup><span class="Apple-style-span" style="font-style: normal;">th</span></sup><span class="Apple-style-span" style="font-style: normal;"> September 2000.</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-style: normal;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAfCsNt8vHprrCiO-4Bshyeynab9cpnjMovp8B9Qg-wlrsLkYfMFT936xysF5ox9XYAM-oGOt9D8JPvondhme5yJdHHaa2pwaP2o70KuTo0WjoQy6X3Sxqusts8rX-dWwTNJ6uPdZNKfNR/s1600/snatch.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAfCsNt8vHprrCiO-4Bshyeynab9cpnjMovp8B9Qg-wlrsLkYfMFT936xysF5ox9XYAM-oGOt9D8JPvondhme5yJdHHaa2pwaP2o70KuTo0WjoQy6X3Sxqusts8rX-dWwTNJ6uPdZNKfNR/s320/snatch.jpg" width="320" /></a></div><br />
<div class="MsoNormal" style="display: inline !important;"><div style="display: inline !important;"><span class="Apple-style-span" style="font-style: normal;"></span> </div></div><br />
<br />
<div class="MsoNormal" style="display: inline !important;"><div style="display: inline !important;"><span class="Apple-style-span" style="font-style: normal;">Our distributor is Kingwell Studios and they distribute a variety of genres from drama to comedy to romance providing they are all gritty British films, which is why we have adopted Snatch’s release strategy since it has a similar appeal in terms of its British values.</span></div></div><br />
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</div><div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgh-gjThjTyPRzVCNrnO6slvI7Y0QRM-A4Df-amV8mcfYmqjWuRqLGmXIHBS8f-dhlAd8j0JI1tUk_u_JY-lOE90LXB5SezwGT6nekhVkv-aD6KZL-Xxz24bNjVNoUJoX6d5VCWu_FP-0Oh/s1600/madhouse.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgh-gjThjTyPRzVCNrnO6slvI7Y0QRM-A4Df-amV8mcfYmqjWuRqLGmXIHBS8f-dhlAd8j0JI1tUk_u_JY-lOE90LXB5SezwGT6nekhVkv-aD6KZL-Xxz24bNjVNoUJoX6d5VCWu_FP-0Oh/s320/madhouse.jpg" width="320" /></a></div><br />
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</div><div class="MsoNormal"></div><div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6-HdoILuMSoicYVYX0tYo5e3c2vFNkxfZmFapdALT5jmlpQJ89giFEN6qwEckEifT1co1wdhkOxJWuBwCjFNbPilSp-l1yolSnlckhnYSaQG7R8uP09_hFk4u_3GngyP-i7Fq52WdNfGf/s1600/Universal-Studios.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="147" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6-HdoILuMSoicYVYX0tYo5e3c2vFNkxfZmFapdALT5jmlpQJ89giFEN6qwEckEifT1co1wdhkOxJWuBwCjFNbPilSp-l1yolSnlckhnYSaQG7R8uP09_hFk4u_3GngyP-i7Fq52WdNfGf/s320/Universal-Studios.jpg" width="320" /></a></div><span class="Apple-style-span" style="font-style: normal;"><br />
</span><br />
<span class="Apple-style-span" style="font-style: normal;">Kingwell Studios is very similar to Universal in that they have a global presence and also a dominating position in the UK. They have produced many gritty British films like </span>This is England (2006, Meadows)<span class="Apple-style-span" style="font-style: normal;"> and </span>Green Street (2005, Alexander)<span class="Apple-style-span" style="font-style: normal;">.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxfS7rFi-rdVCoyzCYEUMW8wUotAPmwiCUsEXZCHYly8l8mPs_G31reh2i0lTfOethBeC0bt_thYbtSIAr1frDV1FQFgmVo7K9qKEP-7rLjohy2-pw8As7Q8SlMNW6m-MqZ9Q-NShvFPwt/s1600/Kingwell+studios.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxfS7rFi-rdVCoyzCYEUMW8wUotAPmwiCUsEXZCHYly8l8mPs_G31reh2i0lTfOethBeC0bt_thYbtSIAr1frDV1FQFgmVo7K9qKEP-7rLjohy2-pw8As7Q8SlMNW6m-MqZ9Q-NShvFPwt/s320/Kingwell+studios.jpg" width="320" /></a></div><span class="Apple-style-span" style="font-style: normal;"><br />
</span><span class="Apple-style-span" style="font-style: normal;">Our production company is Madhouse Media and they concentrate on gritty British films, however many will have international appeal, especially to the USA, so that creates this international status. Then main demographics they target are working / middle class Brits with about a 50:50 divide in gender, since everyone is affected by the serious themes in their films.</span></div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-50305305864898770442011-04-07T00:07:00.000-07:002011-04-07T05:05:44.786-07:00Question 4: Who would be the audience for your media product?<span class="Apple-style-span" style="font-size: large;">Primary / Broad Audience:</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWEeXjpCO5vQpyd4gpVwPrzvEBg0gIWG5DsQQW6ITqRRHdbtBv-vlqN_sQXg88IUN2HsmCU_o0SuWUZsZHKcvXhsp3A-Fw0J7IxudRkTUtqwi0S0nn0rEkaaYe3mqXB0yaB4PxRd7FDL_O/s1600/target+audience+%252816-21+female%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWEeXjpCO5vQpyd4gpVwPrzvEBg0gIWG5DsQQW6ITqRRHdbtBv-vlqN_sQXg88IUN2HsmCU_o0SuWUZsZHKcvXhsp3A-Fw0J7IxudRkTUtqwi0S0nn0rEkaaYe3mqXB0yaB4PxRd7FDL_O/s320/target+audience+%252816-21+female%2529.png" width="320" /></a></div><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-size: small;"></span></span><br />
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> -</span></span></span><span class="Apple-style-span" style="font-size: small;">Female</span></div><div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> -</span></span></span><span class="Apple-style-span" style="font-size: small;">Aged 16-21</span></div><div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> -</span></span></span><span class="Apple-style-span" style="font-size: small;">British (More specifically, young women living in a suburb)</span></div><div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> -</span></span></span><span class="Apple-style-span" style="font-size: small;">Girls in a relationship who may be vulnerable, yet they keep quiet about their situation.</span></div><div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> -</span></span></span><span class="Apple-style-span" style="font-size: small;">They enjoy going out with friends, going to the cinema, partying, socialising (particularly with boys) and social networking.</span></div><div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> -</span></span></span><span class="Apple-style-span" style="font-size: small;">They enjoy gritty British dramas and courtroom dramas with very serious themes.</span></div><div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> -</span></span></span><span class="Apple-style-span" style="font-size: small;">Like to stay in some nights to watch a film with their boyfriend and going to the cinema fairly often.</span></div><div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> -</span></span></span><span class="Apple-style-span" style="font-size: small;">Mainly students in sixth form and university</span></div><div class="MsoListParagraphCxSpLast" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> -</span></span></span><span class="Apple-style-span" style="font-size: small;">They won’t necessarily have a full time job, however the may work at weekend in a bar / nightclub.</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-size: large;">Secondary / Niche Audience:</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj37qOccXRTRpXXA_6BZtQ-d5vWODQ0AizbmRgRe20BOOGPrzrHt3BwCjj0e3RTA0ojmLT_SOLQbmzFg1ivYwSTTn3dYloKrVuDXHSyRm7VEyMak7yVz-uAWD5q1DleCtAeo5Ys5p5SwRrX/s1600/target+audience+%252830%252B%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj37qOccXRTRpXXA_6BZtQ-d5vWODQ0AizbmRgRe20BOOGPrzrHt3BwCjj0e3RTA0ojmLT_SOLQbmzFg1ivYwSTTn3dYloKrVuDXHSyRm7VEyMak7yVz-uAWD5q1DleCtAeo5Ys5p5SwRrX/s320/target+audience+%252830%252B%2529.jpg" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoListParagraphCxSpFirst" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> -</span></span></span><span class="Apple-style-span" style="font-size: small;">Female</span></div><div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> -</span></span></span><span class="Apple-style-span" style="font-size: small;">Aged 30+</span></div><div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> </span></span></span><span class="Apple-style-span" style="font-size: small;">British (More specifically, women living in a suburb)</span></div><div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> -</span></span></span><span class="Apple-style-span" style="font-size: small;">Mothers to daughters who may be secretive, outgoing, promiscuous and also those in domineering / abusive relationships</span></div><div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> -</span></span></span><span class="Apple-style-span" style="font-size: small;">They enjoy caring for their children, going out to the cinema, watching gritty British films and courtroom dramas in the evening either on their own or with a partner.</span></div><div class="MsoListParagraphCxSpLast" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span class="Apple-style-span" style="font-size: small;">·</span><span style="font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: small;"> -</span></span></span><span class="Apple-style-span" style="font-size: small;">In an occupation which pays from all spectrums, however more specifically a secondary school teacher, since they spend most of their time with the age group being affected.</span></div><div class="MsoListParagraphCxSpLast" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18pt;"><span class="Apple-style-span" style="font-size: small;">A After the screening...</span></div><div class="MsoListParagraphCxSpLast" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18pt;"><span class="Apple-style-span" style="font-size: small;">d</span><span class="Apple-style-span" style="font-size: small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span></span><span class="Apple-style-span" style="font-size: small;">The feedback from the audience told us that we successfully targeted our audience since the majority said they would like to see the rest of the film in a cinema.</span></div><div class="MsoListParagraphCxSpLast" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18pt;"><span class="Apple-style-span" style="font-size: small;"></span></div><div class="MsoListParagraphCxSpLast" style="margin-bottom: 10pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span>I am of the opinion that after producing the film opening our target audience has remained the same, because we used conventions of the genre which adhered to the expectations of the age groups being represented.</div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-32855291075988733072011-04-07T00:06:00.000-07:002011-04-07T05:06:17.155-07:00Question 5: How did you attract / address your audience?<a href="http://www.scribd.com/doc/52199696" style="-x-system-font: none; display: block; font-size-adjust: none; font-stretch: normal; font: 14px Helvetica, Arial, Sans-serif; margin: 12px auto 6px; text-decoration: underline;" title="View Group 5 Sample Audience Feedback on Scribd">Group 5 Sample Audience Feedback</a><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="mso-ansi-language: EN-GB;"><span style="font-family: Cambria;">Our primary audience were females aged 16-21. At this age they form their own opinions and passions of topical issues. With the target audience in mind, we felt it necessary to consider the theory of uses and gratifications, with a key focus on fear and pain.</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="mso-ansi-language: EN-GB;"><span style="font-family: Cambria;">PLEAD is set in a conventional suburban region of London to create a believable location, somewhere the audience could relate to as it is “ordinary”. The audience could now be immersed in the plot, allowing the storyline to play on their fears and pleasures of everyday life.</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="mso-ansi-language: EN-GB;"><span style="font-family: Cambria;">Techniques / Conventions used to achieve this: </span></span></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcgwS_ZWCmrbeoXE6P1tq1LeGwIs7di_dhM0V-p2e4Tjpi7b94E_sfdITA4Ac9Wub7-mj2jyW_qe4_rkiebQ98Q-kEobXmRfy_MWwzLahwin-CWZ3wQeYOj8szXcjhrr647neblca37S7J/s1600/genre+-+characters.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcgwS_ZWCmrbeoXE6P1tq1LeGwIs7di_dhM0V-p2e4Tjpi7b94E_sfdITA4Ac9Wub7-mj2jyW_qe4_rkiebQ98Q-kEobXmRfy_MWwzLahwin-CWZ3wQeYOj8szXcjhrr647neblca37S7J/s400/genre+-+characters.jpg" width="400" /></a></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;"><span style="mso-ansi-language: EN-GB;"><span style="font-family: Cambria;">Continuity techniques (used to create a seemless narrative):</span></span></div><div class="ListParagraphCxSpFirst" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-ansi-language: EN-GB; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="mso-ansi-language: EN-GB;"><span style="font-family: Cambria;">Shot / Reverse Shot</span></span></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-ansi-language: EN-GB; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="mso-ansi-language: EN-GB;"><span style="font-family: Cambria;">Match on action</span></span></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-ansi-language: EN-GB; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="mso-ansi-language: EN-GB;"><span style="font-family: Cambria;">Sound bridges</span></span></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-ansi-language: EN-GB; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="mso-ansi-language: EN-GB;"><span style="font-family: Cambria;">Gradual steps in shot distances (e.g. CU </span></span><span style="font-family: Wingdings; mso-ansi-language: EN-GB; mso-ascii-font-family: Cambria; mso-char-type: symbol; mso-hansi-font-family: Cambria; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;">à</span></span><span style="mso-ansi-language: EN-GB;"><span style="font-family: Cambria;"> MS)</span></span></div><div class="ListParagraphCxSpLast" style="margin: 0cm 0cm 10pt 36pt; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol; mso-ansi-language: EN-GB; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="mso-ansi-language: EN-GB;"><span style="font-family: Cambria;">Adhering to the 180 and 30 degree rules</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><iframe class="scribd_iframe_embed" data-aspect-ratio="" data-auto-height="true" frameborder="0" height="600" id="doc_48341" scrolling="no" src="http://www.scribd.com/embeds/52199696/content?start_page=1&view_mode=list" width="100%"></iframe></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="mso-ansi-language: EN-GB;"><span style="font-family: Cambria;">The feedback gained from the screening indicates that our film successfully suspended the disbelief of our target audience, with the many people saying they would like to see the rest of the film.</span></span></div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-25410589968090658002011-04-07T00:05:00.000-07:002011-04-07T05:06:35.721-07:00Question 6: What have you learnt about technologies from the process of constructing this product?<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span class="Apple-style-span" style="font-family: Cambria;">PRE-PRODUCTION</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Cambria;">HARDWARE</span></div></div><div class="ListParagraphCxSpFirst" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; text-indent: -18pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Personal flip camera</span></div></div></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 72pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -18pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: "Courier New";">o<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Used to document evidence of processes throughout the project.</span></div></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 72pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -18pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: "Courier New";">o<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Easy and efficient to use on location / whilst scouting and planning.</span></div></div><div class="ListParagraphCxSpLast" style="margin: 0cm 0cm 10pt 72pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -18pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: "Courier New";">o<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Helpful to create a visual storyboard.</span></div></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9lsYF92GB5fHmodvr_esZjJkPDWpWI530WLvrDc06aD2ywhg3cG3jcBB0AVDn1kEEd_DdH360TLsOBdzj6NTrfyHR3ij9Qi_S4Nl1pN02J5EmMghRpwkP0P_h4vLepjrVHEYmy_NkrEu0/s1600/flip+cam.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9lsYF92GB5fHmodvr_esZjJkPDWpWI530WLvrDc06aD2ywhg3cG3jcBB0AVDn1kEEd_DdH360TLsOBdzj6NTrfyHR3ij9Qi_S4Nl1pN02J5EmMghRpwkP0P_h4vLepjrVHEYmy_NkrEu0/s400/flip+cam.jpeg" width="219" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Cambria;">SOFTWARE</span></div></div></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Cambria;">Mainly used as methods of communication:</span></div></div><div class="ListParagraphCxSpFirst" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; text-indent: -18pt;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Our blogs</span></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; text-indent: -18pt;"><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOA_2pJMlKGjKnVUOB-cclCQG676eMxybZKrvtvRBGtcMVR52kaD9iH6DargJ8NwiDn01LkGij0fdj7svLHm4Mgf5saozpvuRj1Vf7C2L3LaqqObax0qTJhQl5ipWiRKNxPogPol1Mg2uc/s1600/facebook+screen+shot.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOA_2pJMlKGjKnVUOB-cclCQG676eMxybZKrvtvRBGtcMVR52kaD9iH6DargJ8NwiDn01LkGij0fdj7svLHm4Mgf5saozpvuRj1Vf7C2L3LaqqObax0qTJhQl5ipWiRKNxPogPol1Mg2uc/s320/facebook+screen+shot.jpg" width="320" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Facebook – also allowed us to contact our target audience in post-production</span></div></div></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; text-indent: -18pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh33xsPeF3-FR7s0_8s1zwxa0j89Joup3wDmZrE3t1CvU97Yk2taNx2wz2gZMTClJrrlWNkY7zgP9dOjRMqIubab7BUbSD9QG9MB3I5EYoV3mQFlY7qj_0zb44j_C5H9RWS0LfCKYyWL2fz/s1600/Skype+screen+shot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh33xsPeF3-FR7s0_8s1zwxa0j89Joup3wDmZrE3t1CvU97Yk2taNx2wz2gZMTClJrrlWNkY7zgP9dOjRMqIubab7BUbSD9QG9MB3I5EYoV3mQFlY7qj_0zb44j_C5H9RWS0LfCKYyWL2fz/s320/Skype+screen+shot.png" width="320" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Skype – Video calling and screen control, meaning we could show each other techniques by controlling the other person’s screen.</span></div></div></div></div></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; text-indent: -18pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Blackberry Messenger</span></div></div></div></div></div></div><div class="ListParagraphCxSpLast" style="margin: 0cm 0cm 10pt 72pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -18pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: "Courier New";">o<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">We created a “Madhouse Media” group, which allowed us to communicate using instant messenger, and also keep organised by syncronising key dates and lists of information in the Blackberry calendar.</span></div></div></div></div></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifVb5DyormQGZS1nCX1Z-lH5isZShqdaaVpuWfKLV0_0ocHl03P2w8-XKpugSuBqSRS2waKsPRY5Q2jctd0cC7Dw818QtgPpMO0WnfJmhBxK-e7wkOc2NLxcvE6HkJGFu76Fs0XWIs3m6K/s1600/BBM+screen+shot.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifVb5DyormQGZS1nCX1Z-lH5isZShqdaaVpuWfKLV0_0ocHl03P2w8-XKpugSuBqSRS2waKsPRY5Q2jctd0cC7Dw818QtgPpMO0WnfJmhBxK-e7wkOc2NLxcvE6HkJGFu76Fs0XWIs3m6K/s400/BBM+screen+shot.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyxLeQlbOhaXAiAZp9_80_UkiLqF3uY5WvedY94HbzNaCNRQVDvSzMcWRkg-pIm4t-KpXilz9WIVZZ6seD_BgdUS7W8oPsHY6jLfFKjBjX_i0U6TuR52A8E3Y-jlYjWeRb37lxpJwFum85/s1600/bb+calendar+screen+shot.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyxLeQlbOhaXAiAZp9_80_UkiLqF3uY5WvedY94HbzNaCNRQVDvSzMcWRkg-pIm4t-KpXilz9WIVZZ6seD_BgdUS7W8oPsHY6jLfFKjBjX_i0U6TuR52A8E3Y-jlYjWeRb37lxpJwFum85/s400/bb+calendar+screen+shot.jpg" width="320" /></a></div><br />
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<ul><li><span class="Apple-style-span" style="font-family: Cambria;">Xbox live - We new we would be on this console a lot since we enjoy playing on it together so we also used this opportunity to talk about our coursework project.</span></li>
</ul><iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/p6Nx_518IJs" title="YouTube video player" width="410"></iframe><br />
<span class="Apple-style-span" style="font-family: Cambria;"><br />
</span><br />
<span style="font-family: Cambria;">PRODUCTION</span></div></div></div><div class="ListParagraphCxSpFirst" style="margin: 0cm 0cm 0pt 36pt; mso-list: l2 level1 lfo2; text-indent: -18pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">We used 1 hour long tapes and since we only recorded around 45 minutes on each shoot, we didn’t have to change the tape on shoot.</span></div></div></div></div><div class="ListParagraphCxSpLast" style="margin: 0cm 0cm 10pt 36pt; mso-list: l2 level1 lfo2; text-indent: -18pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">We encountered a technical failure when inserting the tape, however persistence prevailed and were able to record over that shoot weekend.</span></div></div></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 10pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><object height="390" style="clear: left; float: left;" width="410"><param name="movie" value="http://www.youtube.com/v/zk4iXuzG-W8&hl=en_GB&feature=player_embedded&version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/zk4iXuzG-W8&hl=en_GB&feature=player_embedded&version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="390"></embed></object> </div></div><div class="ListParagraph" style="margin: 0cm 0cm 10pt 36pt; mso-list: l2 level1 lfo2; text-indent: -18pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><br />
<span style="font-family: Symbol;"><span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">I learned how to use manual settings, which enabled me to experiment with shot variations including contra-zoom and focus pulls.</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu-eghMK-_LWh8FUWxKhtILSECRTQbkXoDeBWLXVBxJiawrrQWcaR_q3E5CHA9r9tcbZWlGVplTUVceJrVPLiIptfBSBKZKT1q3X9YaV2f-xSz9bu46p7ggWE4hyphenhyphenxJTAZtSVZB3EUVhPvT/s1600/canon+hdv+cam.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu-eghMK-_LWh8FUWxKhtILSECRTQbkXoDeBWLXVBxJiawrrQWcaR_q3E5CHA9r9tcbZWlGVplTUVceJrVPLiIptfBSBKZKT1q3X9YaV2f-xSz9bu46p7ggWE4hyphenhyphenxJTAZtSVZB3EUVhPvT/s320/canon+hdv+cam.JPG" width="320" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Cameras were HD compatible, however we shot in standard definition to avoid complications in post production. </span><span style="font-family: Cambria;">This caused grainy footage </span><span class="Apple-style-span" style="font-family: Wingdings;">--></span><span style="font-family: Cambria;"> in future I would shoot in HD to get a more professional finish.</span></div></div></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 36pt; mso-list: l2 level1 lfo2; text-indent: -18pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Boom-mic</span></div></div></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 36pt; mso-list: l2 level1 lfo2; text-indent: -18pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Shotgun-mic</span></div></div></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 72pt; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -18pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: "Courier New";"><span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">3 settings depending on the distance you want to record sound from.</span><span class="Apple-style-span" style="font-family: "Times New Roman";"> </span><span style="font-family: Cambria;">You should use the “shotgun” setting when recording dialogue, however a whirring sound can be heard from the tape inside the camera. </span><span style="font-family: Wingdings;">à</span><span style="font-family: Cambria;"> in future I would use a boom-mic to reduce interfering noise.</span></div></div></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 36pt; mso-list: l2 level1 lfo2; text-indent: -18pt;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Tripod</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvHRiJxEGSGiwvKwUVmo19PhWEVj39V-__Sw3r709sc6MhD2Wo9d6ktvPnVESm1UxpP9baakdMVaGrEo0no7Y-p7yskq0OCIgsb6JgEE4h6hbfwhJIjpTHkbyQjRW6QIJIctVuGQuM_rRP/s1600/lightweight+tripod.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvHRiJxEGSGiwvKwUVmo19PhWEVj39V-__Sw3r709sc6MhD2Wo9d6ktvPnVESm1UxpP9baakdMVaGrEo0no7Y-p7yskq0OCIgsb6JgEE4h6hbfwhJIjpTHkbyQjRW6QIJIctVuGQuM_rRP/s320/lightweight+tripod.jpg" width="320" /></a></div><br />
<br />
<div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 36pt; mso-list: l2 level1 lfo2; text-indent: -18pt;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">headphones</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqd2u32vVerAKKA64AvPTKPybxpzaQIBIGrsdlx66y9EiHLNvXVZ2jRA0X4CyTwhKdHa1IPFpbuLfAHBGOs5nqht4Y0NcIO3qpk4w3GNv1OeMpcXGhiG1An0yTPrcpwqqMBPdG2fvjRBsl/s1600/Sennheisers.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqd2u32vVerAKKA64AvPTKPybxpzaQIBIGrsdlx66y9EiHLNvXVZ2jRA0X4CyTwhKdHa1IPFpbuLfAHBGOs5nqht4Y0NcIO3qpk4w3GNv1OeMpcXGhiG1An0yTPrcpwqqMBPdG2fvjRBsl/s400/Sennheisers.jpg" width="250" /></a></div><br />
<br />
<span style="font-family: Cambria;"><br />
</span></div><div class="ListParagraphCxSpLast" style="margin: 0cm 0cm 10pt 36pt; mso-list: l2 level1 lfo2; text-indent: -18pt;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Halogen lights</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinU5n2YF-iIPUn-eBC1lXQspU1J_llsusFe4s2FYPmvTnGqeFsxTohk6obUj64K-5JpKfyiDV3ytNWlmY184NNInNJB_oCjFDRS5pHEqcrSeeSBaayA8F4JnpQxpdz88ic-dTSILXwyoQt/s1600/halogen+light.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinU5n2YF-iIPUn-eBC1lXQspU1J_llsusFe4s2FYPmvTnGqeFsxTohk6obUj64K-5JpKfyiDV3ytNWlmY184NNInNJB_oCjFDRS5pHEqcrSeeSBaayA8F4JnpQxpdz88ic-dTSILXwyoQt/s320/halogen+light.jpg" width="320" /></a></div><br />
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<span style="font-family: Cambria;"><br />
</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="font-family: Cambria;">POST-PRODUCTION</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="font-family: Cambria;">TITLES</span></div><div class="ListParagraphCxSpFirst" style="margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo3; text-indent: -18pt;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Livetype</span></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 72pt; mso-add-space: auto; mso-list: l1 level2 lfo3; text-indent: -18pt;"><span style="font-family: "Courier New";"> <span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Software on the Mac, which enables great customisation in titles, which were most appropriate for our opening sequence.</span><span style="font-family: Wingdings;"><span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">We used this software and then exported them to the PC.</span></div><div class="ListParagraphCxSpLast" style="margin: 0cm 0cm 10pt 72pt; mso-add-space: auto; mso-list: l1 level2 lfo3; text-indent: -18pt;"><span style="font-family: "Courier New";"><span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Easy software to use, however we did encounter issues with pixelation after exporting. These issues were rectified.</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFdeRgvjkPCGYbVEk0oMcskYNfEbwPhuzWnl6gk52c16pEpkFABSoVQ3YEl9RiGx6M3SwKUo_4XwgIgFuS4N7HzgLmTy1kAzm9thMuSpmetIc5w0yxSDk9v_gAYYUB6tzubnKY8iRuc1gV/s1600/livetype.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFdeRgvjkPCGYbVEk0oMcskYNfEbwPhuzWnl6gk52c16pEpkFABSoVQ3YEl9RiGx6M3SwKUo_4XwgIgFuS4N7HzgLmTy1kAzm9thMuSpmetIc5w0yxSDk9v_gAYYUB6tzubnKY8iRuc1gV/s320/livetype.jpg" width="320" /></a></div></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="font-family: Cambria;">AUDIO</span></div><div class="ListParagraph" style="margin: 0cm 0cm 10pt 36pt; mso-list: l1 level1 lfo3; text-indent: -18pt;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Internet – Searched and downloaded royalty free drones (inspired by Paranormal activity and The Dark Knight)</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_t4MuQZWrniAR4Zo19JqnK3m-4zUmhjZ-mWPfUCbQWBY2HjBEG1RZ5VHWMAGILLw6p_miUn08_bEh7zAEmbz5keX71qj1l8sq27KYAb9_LhV_Z2pen6BYNAea5y83LCAB60967tb2qWKP/s1600/free+loop+screen+shot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_t4MuQZWrniAR4Zo19JqnK3m-4zUmhjZ-mWPfUCbQWBY2HjBEG1RZ5VHWMAGILLw6p_miUn08_bEh7zAEmbz5keX71qj1l8sq27KYAb9_LhV_Z2pen6BYNAea5y83LCAB60967tb2qWKP/s320/free+loop+screen+shot.png" width="320" /></a></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="font-family: Cambria;">EDITING</span></div><div class="ListParagraphCxSpFirst" style="margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo3; text-indent: -18pt;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Adobe Premiere Pro</span></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 72pt; mso-add-space: auto; mso-list: l1 level2 lfo3; text-indent: -18pt;"><span style="font-family: "Courier New";"><span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Here we could capture footage, organise our shots and edit it together in separate sequences.</span></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 72pt; mso-add-space: auto; mso-list: l1 level2 lfo3; text-indent: -18pt;"><span style="font-family: "Courier New";"><span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Enabled us to experiment with grading, transitions 9both audio & visual), slo-mo.</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie4dgMWGtbitqxRUo5xTvq4wcOwrh3_aNPF0SN-fvrMP8p0zmLmNUotSWlaaovGiaEfKGSYh2hD28wYsmjpZFOraG4XnP8iYwrfASegOLEXhA5TzsOhg_RlpUwcJRyZ2gpHKkS4GIRMkSU/s1600/Premiere+Pro.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie4dgMWGtbitqxRUo5xTvq4wcOwrh3_aNPF0SN-fvrMP8p0zmLmNUotSWlaaovGiaEfKGSYh2hD28wYsmjpZFOraG4XnP8iYwrfASegOLEXhA5TzsOhg_RlpUwcJRyZ2gpHKkS4GIRMkSU/s320/Premiere+Pro.jpg" width="320" /></a></div><div class="ListParagraphCxSpLast" style="margin: 0cm 0cm 10pt 36pt; mso-list: l1 level1 lfo3; text-indent: -18pt;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Main issue was the grading often pixelated images, which was key in our project since aimed to heavily contrast the reds with the blues.</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaN2cq_uXnfT66ryr8J9Jj_2BcvM6kWqjE-VSqvO1_Y-P849gsGWam8clXcN8ilJabyDnhH71uJR8bq9wPv95wYrXyVzOZUnVOatP1cvGyHM3HziyB8w_mzi_sq68lw2m7aOPFW5Z3XnPq/s1600/edit+suite.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaN2cq_uXnfT66ryr8J9Jj_2BcvM6kWqjE-VSqvO1_Y-P849gsGWam8clXcN8ilJabyDnhH71uJR8bq9wPv95wYrXyVzOZUnVOatP1cvGyHM3HziyB8w_mzi_sq68lw2m7aOPFW5Z3XnPq/s320/edit+suite.jpg" width="320" /></a></div><br />
</div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="font-family: Cambria;">EXHIBITION</span></div><div class="ListParagraphCxSpFirst" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo4; text-indent: -18pt;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">We screened our film to an audience</span><br />
<span style="font-family: Cambria;"></span><span style="font-family: "Courier New";"><span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Projector / Whiteboard</span></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 72pt; mso-add-space: auto; mso-list: l3 level2 lfo4; text-indent: -18pt;"><span style="font-family: Cambria;">Surround sound system</span></div><iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/J1OeRly-55I" title="YouTube video player" width="410"></iframe><br />
<div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo4; text-indent: -18pt;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">In hindsight, I would raise the volume to ensure the drones had maximum effect.</span></div><div class="ListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo4; text-indent: -18pt;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Facebook</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC6u4_HbPNWxAMGyqzasOHh0UQE0ArdVlZuI6TC4wQZ3CN8LvLRpqgjiV6QNPRQdxBwYxaWsiP-dG_iuv5uVw3o-KxcVU89G7NiZ1LvMryVY69_SJbliYVx_KbLeIgyS2wxdolSV5sUAPR/s1600/PLEAD+event.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC6u4_HbPNWxAMGyqzasOHh0UQE0ArdVlZuI6TC4wQZ3CN8LvLRpqgjiV6QNPRQdxBwYxaWsiP-dG_iuv5uVw3o-KxcVU89G7NiZ1LvMryVY69_SJbliYVx_KbLeIgyS2wxdolSV5sUAPR/s320/PLEAD+event.png" width="320" /></a></div><br />
<div class="ListParagraphCxSpLast" style="margin: 0cm 0cm 10pt 36pt; mso-list: l3 level1 lfo4; text-indent: -18pt;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman";"> </span></span><span style="font-family: Cambria;">Posters</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhEKIGsVsJy55ZeI61WQdgrgle6k0UvHYBqA-_omF1XEYUrSB_CGaOSOYtpGxGuh0RLSMZbffhc_cEQRJYd93ooOyXWnGXsRXWt3ELOSqXopbHLe-hwIuBTEvvIfbb1uBs_IseoBglS-yw/s1600/Lizzie+Poster-split+screen+copy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhEKIGsVsJy55ZeI61WQdgrgle6k0UvHYBqA-_omF1XEYUrSB_CGaOSOYtpGxGuh0RLSMZbffhc_cEQRJYd93ooOyXWnGXsRXWt3ELOSqXopbHLe-hwIuBTEvvIfbb1uBs_IseoBglS-yw/s320/Lizzie+Poster-split+screen+copy.jpg" width="320" /></a></div><br />
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<div class="MsoNormal" style="margin: 0cm 0cm 10pt 18pt;"><span style="font-family: Cambria;">Together they proved to be effective since the audience turnout actually exceeded the projections, meaning some didn’t get a seat.</span></div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-77625743929976554542011-04-07T00:04:00.000-07:002011-04-07T05:06:50.204-07:00Question 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?The brief of our preliminary tast was to shoot a basic continuity sequence given 1 hour of planning, 1 hour of shooting and 1 hour of editing. The purpose in this task was to learn the processes involved and discover potential problems, so we could pre-empt them in the coursework production.<br />
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<span class="Apple-style-span" style="font-size: large;">Pre-Production</span><br />
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Or preliminary task required the processes of storyboarding, producing a shot list and script, since the time restrictions called for us to work intensively and efficiently.<br />
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<a href="http://www.scribd.com/doc/52437926" style="-x-system-font: none; display: block; font-size-adjust: none; font-stretch: normal; font: 14px Helvetica, Arial, Sans-serif; margin: 12px auto 6px; text-decoration: underline;" title="View Production Schedule on Scribd">Production Schedule</a><iframe class="scribd_iframe_embed" data-aspect-ratio="" data-auto-height="true" frameborder="0" height="600" id="doc_69931" scrolling="no" src="http://www.scribd.com/embeds/52437926/content?start_page=1&view_mode=list" width="100%"></iframe><br />
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We carried this mentality of planning into our coursework project, although there was a larger time frame (11 weeks), however continuity in our project was a key issue due to the mess created by the blood, so we new precise planning was necessary to capture the footage in one shoot.<br />
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The planning process:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPbkde077S-PKa7fZVtJw-23AIMCY4DrJviPAJX8q72JgckM7tqQgQ6lKvi6kStEHCOHGurwKtLRO81qwBFdoHUDPelgv0ueBk7X0atesPvJSfPaQHM4G9BfxFLvblT7DD6iyqRKA2d8cZ/s1600/storyboard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPbkde077S-PKa7fZVtJw-23AIMCY4DrJviPAJX8q72JgckM7tqQgQ6lKvi6kStEHCOHGurwKtLRO81qwBFdoHUDPelgv0ueBk7X0atesPvJSfPaQHM4G9BfxFLvblT7DD6iyqRKA2d8cZ/s320/storyboard.jpg" width="320" /></a></div>Shot list<br />
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<a href="http://www.scribd.com/doc/52437989" style="-x-system-font: none; display: block; font-size-adjust: none; font-stretch: normal; font: 14px Helvetica, Arial, Sans-serif; margin: 12px auto 6px; text-decoration: underline;" title="View Shot List on Scribd">Shot List</a><iframe class="scribd_iframe_embed" data-aspect-ratio="" data-auto-height="true" frameborder="0" height="600" id="doc_57791" scrolling="no" src="http://www.scribd.com/embeds/52437989/content?start_page=1&view_mode=list" width="100%"></iframe><br />
Acting contract<br />
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<a href="http://www.scribd.com/doc/48424963" style="-x-system-font: none; display: block; font-size-adjust: none; font-stretch: normal; font: 14px Helvetica, Arial, Sans-serif; margin: 12px auto 6px; text-decoration: underline;" title="View Acting Contract Concerning Media AS Project on Scribd">Acting Contract Concerning Media AS Project</a><iframe class="scribd_iframe_embed" data-aspect-ratio="" data-auto-height="true" frameborder="0" height="600" id="doc_35484" scrolling="no" src="http://www.scribd.com/embeds/48424963/content?start_page=1&view_mode=list" width="100%"></iframe><br />
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Location reccies<br />
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<iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/JOQz_Hb_DEg" title="YouTube video player" width="410"></iframe><br />
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This video clip shows us considering all aspects of working with the location.<br />
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Our planning and efficient work on location allowed us to capture everything we wanted. We did, however need a reshoot but our initial planning meant we could capture the remaining footage in just three hours.<br />
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I have learnt that planning is essential since it decides whether you meet professional standards in terms of time management, activity on set and quality of footage.<br />
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<span class="Apple-style-span" style="font-size: large;">Production</span><br />
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Similarly in production, we carried forward the attitude to work efficiently and gel well as a unit, in order for our shoot to be successful.<br />
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Like the preliminary task we had to consider continuity techniques:<br />
<ul><li>Shot / reverse shot</li>
<li>Match on action</li>
<li>The 180 degree rule</li>
<li>The 30 degree rule</li>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyaWHS9uQczgEW5Ypkc7q2ZTVQP9E89ETEdRJVw_mrs9O9ZUMiM67i_MFkaoWmou_9xuJHv8opad9ibkYA4EBdcmDCRweOIk0mcIJAxzJMl87IlCQ-wSaXw6Yze6pbsPZZ4lFrWufBeX9A/s1600/180+degree+rule.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="284" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyaWHS9uQczgEW5Ypkc7q2ZTVQP9E89ETEdRJVw_mrs9O9ZUMiM67i_MFkaoWmou_9xuJHv8opad9ibkYA4EBdcmDCRweOIk0mcIJAxzJMl87IlCQ-wSaXw6Yze6pbsPZZ4lFrWufBeX9A/s320/180+degree+rule.png" width="320" /></a></div><li>Eyeline match</li>
</ul><div>To avoid potential reshoots we considered:</div><div><br />
</div><div>Time Management</div><div><ul><li>We heavily used a shot list and shooting schedule and we kept working to timed targets.</li>
<li>We shot master shots from several different angles to ensure there was plenty of footage for editing. A reshoot would be problematic due to the position of the dead body and all the blood on him.</li>
</ul><div><iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/0kWAGAbzZnY" title="YouTube video player" width="410"></iframe></div></div><div><br />
</div><div>Thinking ahead...</div><div><br />
</div><div>We took several takes of each shot to ensure we had the variety and flexibility in editing.</div><div><iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/VIw0_iilTUE" title="YouTube video player" width="410"></iframe></div><div>It is important to recognise and learn from the continuity errors...</div><div><iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/9qjFO7tijXg" title="YouTube video player" width="410"></iframe></div><div><br />
</div><div>The errors made were subtle enough to pass the screening; no one commented on it.</div><div><br />
</div><div>I have learnt that production can only be completed successfully if the cast and crew remain well</div><div>disciplined and you ensure the continuity is kept at the forefront of your mind.</div><div><br />
</div><div><span class="Apple-style-span" style="font-size: large;">Post Production</span></div><div><span class="Apple-style-span" style="font-size: large;"><br />
</span></div><div>We had only 1 hour to capture and edit in the preliminary task and although we kept to using a shot list and capture log we had technical issues which wasted much time.</div><div><br />
</div><div>In this task we avoided this issue but still took a long time because we didn't use a capture list. We should have learnt this from the preliminary task, however the message has definitely sunk in now.</div><div><br />
</div><div><span class="Apple-style-span" style="font-size: large;">Exhibition</span></div><div><span class="Apple-style-span" style="font-size: large;"><br />
</span></div><div>The preliminary task didn't include time to exhibit the edited sequence, which meant we had to use this more to our advantage this time to ensure we use it to the best of our ability.</div><div><br />
</div><div>We screened our film on the projector when we decided it was ready to be criticised by our media savvy peers and also to see how it would look and sound using more sophisticated exhibiting software than the edit suite.</div><div><iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/J1OeRly-55I" title="YouTube video player" width="410"></iframe></div><div>I have learnt that exhibition is by far the most effective way to get audience feedback of a technical nature and ensuring the storyline is clearly presented.</div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-21230830436701120372010-10-21T00:30:00.000-07:002010-10-22T08:23:30.042-07:00Preliminary Exercise<object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/OEzOH05RO2g?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/OEzOH05RO2g?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="400"></embed></object><br />
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<div style="text-align: justify;"><b><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">Preliminary exercise:</span></span><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"> </span></b><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">1) Who did you work with and how did you manage the task between you?</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">I worked with Adam Romo and Matt Smith.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
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<div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCqSmdQ3eb77qG4KWb-X79P28qnEpQ4zRgpjbhJ12Wlq-ztRVse5R-8wkQWbLSnbX13HBVTB28ZqqYL_lZiA2OX8cK7wQhPh18cmIAIIzorVbBrVCSsaaJ0fGHV80ZRxK0Tae1LzliW9Jx/s1600/DSC01929.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" nx="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCqSmdQ3eb77qG4KWb-X79P28qnEpQ4zRgpjbhJ12Wlq-ztRVse5R-8wkQWbLSnbX13HBVTB28ZqqYL_lZiA2OX8cK7wQhPh18cmIAIIzorVbBrVCSsaaJ0fGHV80ZRxK0Tae1LzliW9Jx/s320/DSC01929.JPG" width="320" /></a></div><br />
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</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">We split up the roles equally between each other, trying our best to ensure that we each did about a third of the overall work. We decided that Adam and Matt would be the main actors (Adam was the bully and Matt was the nerd) and I would direct and be cameraman to most of the shots, however when either team mate wasn't in the shot they did the camera work. Since I did most of the technical work whilst filming, we decided that Adam and Matt would do the majority of the editing and I would finalise the edit by ensuring that each continuity technique was checked. Overall, I feel we delegated the work load fairly to each of us.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">2) How did you plan your sequence? What processes did you use? What theories did you try to take into account?</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">We first began brainstorming together and we agreed on the idea of a bully dominating a nerd by forcing him to leave the study room so that he could be in there himself. After agreeing on the idea, we sketched up a storyboard of the sequence of events, ensuring that the continuity and the specifications in the exercise brief were the top priorities. Since very did the storyboard near our set, we each got up and stood in the position of the camera for each shot, to best visualise the framing.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhghqlnyZV-g-2Ne76Q4Hwa7fxGMrlcDj6hMx6zHIoWCbwK-wQ8mqbvJZjYzZ3wGwpcza-tiY4gzOWdssBQPzpvFJIn3e6fU9cs3g9WTinDthxN0QV5EbbQwpCmoQ_-Uq5f2i7o3pnuDyTe/s1600/prelim+storyboard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" nx="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhghqlnyZV-g-2Ne76Q4Hwa7fxGMrlcDj6hMx6zHIoWCbwK-wQ8mqbvJZjYzZ3wGwpcza-tiY4gzOWdssBQPzpvFJIn3e6fU9cs3g9WTinDthxN0QV5EbbQwpCmoQ_-Uq5f2i7o3pnuDyTe/s320/prelim+storyboard.jpg" width="320" /></a><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
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</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">The above image is our storyboard. The storyboard was very helpful for us to organise our shooting schedule with the minimum camera set-ups required. We followed the storyboard very closely during the production stage, however in post-production the shots weren't necessarily edited in the same order and with the same number of shots. For instance, there is an added shot at 00:18 to give another perspective of the argument. Also, by following the storyboard we were able to incorporate the principles of continuity (such as the 30 degree rule and 180 degree rule) to ensure that the film showed a clear focus on continuity.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">Although our sequence was very short (about 20 seconds) we were able to include many theories. Firstly, for Todorov - the theory of equilibrium - disruption - disequilibrium - equilibrium, the stages of his theory are clear. The initial equilibrium is where Matt is quietly getting on with his work. The disruption and disequilibrium happens when Adam comes in and argues and scares Matt, with a sort of equilibrium being reached where Matt leaves the room in a tantrum and the situation has calmed down.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">Levi-Strauss' theory of binary opposites can be applied with the most obvious being bully verses the nerd, shown very clearly as the overlying idea of the film through the narrative and characters involved. There are other binary opposites such as good and bad, innocent & violent and hooded & unhooded.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">Barthes five codes theory can be applied as well.</span></div><div><ul><li style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">Enigma - Who is this person? What is his motive? Why does he want this room specifically? Why does the nerd react in this way? What history is there in the relationship between these characters?</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">Action - The protagonist (the bully) is shown in the opening shot walking to this room specifically with a facial expression revealing a motive and the intent to upset the antagonist (the nerd).</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">Semiotic - The bully is wearing a hoody, which usually gives the connotations of adolescent anti-social behaviour. The shot / reverse shots at high and low angles to represent the perspective of the person speaking, with the high angle signifying superiority and the low angle signifying inferiority.</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">Cultural - The first title shows the group number and the members of the group, allowing the viewer to understand that the film is a project and the next title is the title of the film, "NERD," giving the audience the expectation that they are about to see a film about a student who is picked on and studies a lot.</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">Symbolic - There isn't anything signifying the symbolic code since the film sequence is very short.</span></li>
</ul><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">We cannot apply Propp's theory directly to our film sequence because it too short and hasn't been given the opportunity to develop more characters, but an extended version of our film would be able to include his theory.</span></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">3) What technology did you use to complete the task, and how did you use it?</span></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaEFusru8lWJhOovyFKaxc1-Hlfps5HikQR_xVKs7XDslVplhnBGIs8uusu7U0jH-JB_nnd9DAy1Mly4-baQYXZPMUMsqyWDBdViHhzElMn-tv520G6ZYu4cOVm4b-yDtbWbdJ5Zq8I30y/s1600/DSC01973.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" nx="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaEFusru8lWJhOovyFKaxc1-Hlfps5HikQR_xVKs7XDslVplhnBGIs8uusu7U0jH-JB_nnd9DAy1Mly4-baQYXZPMUMsqyWDBdViHhzElMn-tv520G6ZYu4cOVm4b-yDtbWbdJ5Zq8I30y/s320/DSC01973.JPG" width="320" /></a></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">In the production stage, we used a HD quality video camera, a tripod, headphones and a shotgun microphone. Since the majority of our shots had a stationary camera and there was only one shot in which a pan was included, we used a tripod to ensure the shot kept level, kept steady and looked professional. The shotgun mic was used in the first setting, shotgun, to reduce the interfering background noise when dialogue needed to be heard. In all other shots, however the mic was on the second setting, which allowed a more stereo sound to be heard.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">In post production, we used Adobe Premier Pro to capture and edit the footage in a tidy fashion. This software allowed us to cut up the footage and put each shot on different levels so that we can edit frame by frame with ease.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">4) What factors did you have to take into account when planning, shooting and editing?</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">We had account for time during all production stages since we were given a time limit: 1 hour to plan, 1 hour to film and 1 hour to edit. In the filming time we had to ensure we had time for retakes in order to make sure we got the best quality shots, which I feel we did. Also, in the editing stage we were set back early on by a technical problem when capturing, however we soon resolved this by capturing all the footage in one go.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">It was important for the person operating the sound, me, to let the director know whether background interference noise was a factor, in order to reduce poor sound quality. I feel we controlled this very well, since sound quality was not a problem in the final edit.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">Before we could storyboard our film we had to secure the location to make sure our shots suited the setting. We decided to use the media block to ensure the sound and interruptions of other people could be kept at a minimum.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">The most important factor to control was the continuity since this was the focus of the task. We ensured the 30 degree rule and 180 degree rule wasn't broken in the storyboarding and shooting to avoid confusion of the audience. To allow the shot / reverse shot to be edited successfully we filmed the whole set of dialogue from two angles. We did this also for the match on action technique. We filmed the entire film from several angles, one being the master shot, to allow for smooth editing.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">5) How successful was your sequence? Please identify what worked well, and with hindsight, what would you improve / do differently?</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">After analysing our film and listening to the feedback of peers I am able to withdraw the pros and cons.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">The positives are that we were able to maintain continuity successfully, without breaking the 180 degree rule and making good use of the match on action and shot / reverse shot techniques. Also, the acting was believable which allowed our very simple sequence to be finished to a very high standard.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">The negatives are that it was perhaps to simple which meant that the narrative lacked originality, meaning many viewers found it quite dull, although the sound it was technically well finished.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">In hindsight, I would make the sequence longer to allow more time for a narrative to develop and i would try to be more creative with shots to add flare and originality to the film. I feel our group worked brilliantly together and we enjoyed working together so this would stay the same.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">6) What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing the rest of your foundation coursework, do you think?</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">From this task I have learnt and developed many skills including the ability to work with others and manage time, how to maintain successful continuity and the techniques involved, problem solving under time constraints and how to work short range audio.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: "Trebuchet MS", sans-serif;">This learning will be significant since the rest of the foundation coursework relies on my knowledge, understanding and ability to utilise these continuity techniques and people skills; without which I cannot hope to do well</span><span class="Apple-style-span" style="font-family: "Lucida Grande";">.</span></div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-36026948865238121952010-10-13T17:05:00.000-07:002011-05-15T14:48:12.242-07:00Applying Barthes Five Codes to Monsters, Inc.<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The film I have chosen to analyse is </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><i>Monsters, Inc.</i></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> (Pete Docter, 2001)</span><br />
<div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><strong>Engima Code:</strong> Why are the credits full of doors? why is the an eye in the middle of the `M` in Monsters, Inc.? Where is the room with the boy in? Whats going to happen? What's going to come through the door? Who do the monsters work for? Why do they scare children? Who is the spider monster? Who are the blue and green monsters? Protangonists or antagonists?</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><strong>Action Code:</strong> The first piece of action is the monster entering the child's room and attempting to scare him, but fails miserably. Next, is when Mike wakes up Sully and makes him exercise to keep as the top scarer.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><strong>Semiotic Code:</strong> Initially, the scene opens in a dark room and has many eerie sounds, creating tension and then the squid-like arm is shown through the door which is immediately matched with that of a monster. The shots are vary between quick cuts and slow cuts to build up the tension.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">Each monster is designed in many vibrant colours with features usually connoted with monsters, e.g. horns, single or many eyes, odd shaped bodies, etc...</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">The monsters that analyse the purple monster's failed scaring attemp are all wearing soemthing that would typically be worn in an office / factory enviornment, i.e. a suit or yellow helmet.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><strong>Cultural Code:</strong> The film first shows the Walt Disney and Pixar logos, allowing the viewer to immediately understand that this film will be aimed at a young audience (pre-school and primary school age) and will be light hearted amusement with many feautures that are expected from these brands.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><strong>Symbolic Code:</strong> The `scream` collected represents fuel, like petrol, and explains that there is a shortage of scream, perhaps implying there is a shortage of fuel in the real world and it is up to us to find ways to produce `clean` fuel.</span></div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-3606832421393182122010-10-12T16:00:00.000-07:002011-04-07T07:16:39.972-07:00Applying the Principles of Continuity to Kick Ass<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/zU2Apkp1n_0?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/zU2Apkp1n_0?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="400"></embed></object></span><br />
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</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The sequence I have chosen is from from </span><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Kick Ass </span></i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">(Matthew Vaughn, 2010) and it is one of the action sequences which sees, Hit Girl, one of the main characters, running down a corridor and killing anyone in her way.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The scene opens with an establishing shot, zooming showing to men sitting down and one pacing the room. This then cuts to a LS, by using the match on action continuity technique to showing the man change direction. As the lift doors begin to open the shot cuts to a MLS, again through match on action, where the doors continue opening showing Hit Girl standing inside. When the doors are out of frame there is a reaction shot from the pacing man, who turns to look over his right shoulder so as not to break the 180 degree rule. The first fight sequence sees many matched cuts to allow each movements to flow seemlessly into the next.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">After Hit Girl kills the last man by tying rope around the gun and making him shoot himself in the head, the audio - the gun shot - alerts a room full of other men and the room with the antagonist, Frank D'Amico and his main bodyguard (shown in two consecutive shots). We then see a MS, with the camera behind the desk, of D'amico running towards the camera and opening a draw; the shot the cuts, using the match on action technique to the opposite side of the desk showing him take a gun from the draw.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The next scene brings us to the room filled with men and starts the audio overlay which bridges each shot, helping to create a seemless narrative. We first see them begin to approach the camera, which is positioned in the opening to the corridor. The scene the cuts to the point of view of the leading man, walking from the room into the corridor and it is a matched cut, since the movement of the camera, turning into the corridor in LS, mimics the movement of the man. The shot then cuts back to the line up of men at the entrance to corridor, where the point of view shot ended, thus creating flawless continuity. The next shot cuts to Hit Girl, who is preparing for the next fight, through the continuity technique of cross cutting. The shot then cuts to showing the men walking down the corridor from many angles to create tension. We then see the camera move from the men to hit girl. There are shots of some of the men, all of which are cut to the now quickened beat. The shot cuts, via cross cutting to Hit Girl with two guns raised either side of her head. Finally, we cut to a shot across the 180 degree line, showing Hit Girl appearing and taking a shot at the closest man. The purpose in cutting between these two pieces of action slowly at first and then more quickly is to neatly bring together both pieces of action.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The following action, again shows all matched cuts, showing Hit Girl run down the corridor and killing of the men, of course, the sound overlay bridges the action, creating a seemless narrative. At the end of this action sequence, Hit Girl, is aiming a gun at the last man, who is lying on the ground beneath her. We then see the continuity technique of shot / reverse / shot, with each shot cutting back and forth from a low angle to a high angle; the eye line of each character.</span></div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-52468686931747194162010-10-07T17:36:00.000-07:002011-05-15T14:49:34.417-07:00Levi-Strauss' Theory of Binary Opposites<div style="text-align: justify;"></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The film I have chosen for this task is Frank Coraci's <em>Click</em> (2006).</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><strong>1) What is the genre of the film? How are the genre signifiers introduced?</strong></span><br />
<div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">The genre of the film is fantasy-comedy-drama. Semiotics of these sub-genres include a universal remote prop, which can be used to control everything in the universe, the fact the antagonist is an angel and the way that the entire film was a dream, clearly show the fantasy aspect. The comedic, light-hearted aspect of the film is shown through the generally positive and upbeat audio and the consistant natural sunlight lighting. Also, you have you're blunder humour, for example, when the protagonist, Michael Newman (Adam Sandler) says the clients name incorrectly several times. Also, the lack of CUs creates a vibrate, positive atmosphere, the platform for comedy to take place. In these early stages of the film it is hard to see signifiers of drama, however the minor family conflicts, such as turning up late to the swimming race, indicates to the viewer that the conflict is likely to increase.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><strong>2) </strong><strong>Who are the main characters and how are they opposed?</strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">Michael Newman (Adam Sandler) and Morty (Christopher Walken) are the main characters, with Newman as the protagonist and Morty as the antagonist. At first these characters seem to get on really well, however it later becomes clear that Morty is the Angel of Death, who is trying to cut Newman's life very short.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="font-family: 'Trebuchet MS', sans-serif;">3) What are the main themes of the film and how are they introduced?</span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">There are themes such as good & evil, heaven & hell, mortal & immortal, humour & sinisterness, life & death and fulfilment & regret. These ideas are introduced to us gradually as we learn more about Morty's character. This is clear for the first 5 binary opposites aforementioned, but the last pair, fufilment & regret is shown to us throughout the film once he has obtained the remote. This theme is the most important since it sums up the moral of the story; to enjoy and make the most of your life, without wanting to speed it up. We see this theme through Newman's sadness after events such as the death of his father, the divorce of his wife and ultimately, his death.</span></div><div style="text-align: justify;"><br />
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</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><strong>4) How is the narrative organised to show conflict?</strong></span><br />
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<div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">The main conflict is to do with the family, especially in the opening sequence. For example, when Newman complains about the O' Doyles having a universal remote, we see jealousy and then just after that he upsets the children by saying that he is too busy to build their treehouse, showing us that he is overowrked, which the audience knows will be the result of many future conflicts due to the connotations with this trait.</span></div></div></div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-89320387630987826442010-10-07T16:11:00.000-07:002011-05-15T14:50:23.889-07:00Applying Todorov's Theory of Equilibrium<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">For this task I have chosen Clark Johnson's <em>S.W.A.T. </em>(2003)</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="font-family: 'Trebuchet MS', sans-serif;">1) Who are the agents?</span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">Protagonist: Jim Street (Colin Farrell)</span></div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">Antagonist: Brian Gamble (Jeremy Renner)</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="font-family: 'Trebuchet MS', sans-serif;">2) The equilibrium</span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">Whilst presenting the film company and producers involved (<em>Original Film </em>and <em>Columbia Pictures</em>) the is an audio overlay of a police radio, with the hyped reports of various police. This immediately unrests the viewer, and then when the visuals of a police helicopter flies over a scene of a bank robbery, where there is gunfire, the equilibrium is officially broken.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">There is an establishing shot of the famous Hollywood sign on the mountain side, with the camera moving over the mountain. A LS, steadicam is next, showing a mess of birds flying around, as though panicing and it is folowed by another LS, high angle from a helicopter, showing a distressed woman running for her life. We get a handheld ELS, showing a masked bank robber shooting at the police with a light machine gun, the sound of gunfire here helps to set the chaotic vibe. The camera then zooms to an LS of the robber, and with the handheld effect it unsteadies the viewer. The first MS is shows a policeman ducking behind the door of his car, closely follwed by several gunshots going into the windscreen. There is an LS whip pan from the robebrs to a police officer who attempts to advance towards a vehicle for cover. The camera cuts whilst the officer is still movign to a low angle MCU of the robber holding a machine gun; he then fires the gun, and the camera cuts to a LS of the police officer, who collapses to the floor. This shot is from the angle that the robber would so it, so as not to break the 180 degree rule. The mise-en-scene in this part of the sequence generally shows many police cars, police officers, distressed citizens adn the bank robebrs themselves.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">We are first shown the lead bank robber (he is not the antagonist) in a CU inside the bank, his face covered by a balaclava. This is the first cut away, since we are shown a second part of the action, the events which are simultaneously occuring inside the bank. We then cut outside to the entrance of the S.W.A.T. There is a MS of the inside of a helicopter, showing the protagonist with his team. The uniform they were differs to that of the police officers, indicating a hierarchy. The entrance of these characters is emphasised by a decrease in pace and an audio overlay to highlight the importance of these people.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="font-family: 'Trebuchet MS', sans-serif;">3) Is the Disruption or Disequilibrium introduced or hinted at?</span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">In this opening sequence, we are introduced to the lives of the S.W.A.T. team, particularly the main characters, whichs involves seeing a high key offence being handled. We are also introduced to the antogonist, to the antagonist without realising.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="font-family: 'Trebuchet MS', sans-serif;">4) Are there any visual/verbal/aural clues that hint at what the hero's journey might be?</span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">After disobeying the orders of higher command, Street and his partner Brian Gamble (Jeremy Renner) are demoted by Captain Fuller (Larry Poindexter), the comander of LAPD's Metropolitan Division. In this meeting, the Chief of Police, insists that Street and Gamble are still involved in the LAPD. Gamble quits the LAPD after an argument with Street. This sets up the stage for Street to embark on his journey.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="font-family: 'Trebuchet MS', sans-serif;">5) From your knowledge of the film, how will the equilibrium be restored and what will be the new equilibrium?</span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">The Chief of Police calls on Sergeant Daniel "Hondo" Harrelson (Samuel L. Jackson) to put together a SWAT division including himself, Street, and several others. Whilst they are training, a drug lord, the antagonist, Montel, is imprisoned and escapes with his own team of criminals. Gamble has been associating himself with Montel too, so the audience now understands that Gamble is the antagonist to watch out for. The new equilibrium sees Street emerge out of a fist fight with Gamble, by pushing him under a passing train. The SWAT team also takes Montel to a federal prison in L.A.</span></div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-23716333385030890502010-10-04T13:41:00.001-07:002011-04-07T07:14:39.349-07:00Research on Continuity<div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;">Continuity is one of the most important things to consider in film making since it ensures that the narrative of a film is coherent and professional looking. It helps keep the story flowing smoothly, allowing shots to cut or mix to one another flawlessly and fluently.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif; font-size: large;"><strong>Continuity Editing</strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;">This process is followed by directors of film and tv fiction, which allows footage to be shot and edited to create a seamless narrative.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;">The process that this derives from is suture, which means that the audience is hooked by the narrative. The audience is distracted by the charcters and doesn't think that this film as been constructed and edited for effect.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif; font-size: large;"><strong>Continuity Editing Techniques</strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;"><strong>180 degree rule: </strong>It is important not to cross the 'line of vision' between two characters, since this may confuse the viewer meaning they won't be able to make sense of the scene. The same rule applies to objects in motion, the camera must keep to one side of the movement.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;"> <strong>30 degree rule: </strong>When the camera angle changes by less than 30 degrees, a noticable 'jump' in the footage can be seen, known as a jump cut, which can confuse the viewer.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;"><strong>Eyeline Match: </strong>The direction of the characters' vision must stay the same. For example, a taller character must look down towards the eyes of a smaller character, and vice versa.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;"><strong>Match On Action ( or Matched Cuts): </strong>Action should be edited so that a character or object has clearly moved forward between shots, as opposed to having the action look repeated.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;"><strong>Shot / reverse / shot: </strong>This technique is used when two characters are in conversation.</span></div><ul><li><br />
<div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;">The conversation must be filmed at least 3 times with the acting and positioning of the characters being exactly the same.</span></div></li>
<li><br />
<div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;">Firstly, the conversation is filmed with a master shot.</span></div></li>
<li><br />
<div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;">Secondly, the covnersation is filmed over the shoulder of one character</span></div></li>
<li><br />
<div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;">Then the conversation is filmed over the shoulder of the other character.</span></div></li>
<li><br />
<div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;">Other shots, such as close ups can be added for effect.</span></div></li>
</ul><div style="text-align: justify;"><strong><span style="font-family: "Trebuchet MS", sans-serif; font-size: large;">Making Meaning Through Continuity</span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;">Meaning is created through various cuts and mixes, both of which control the pace and time frame of a sequence.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;"><strong>Cuts: </strong>This is the most common way of seamlessly moving form one shot to the next. When used correctly, cuts are effective in creating many effects of pace and rhythm. For example, an action sequence will include many very quick cuts to shtos of action.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;"><strong>Dissolves: </strong>These are used to provide a slow, relaxed way of linking shots, for example, in a montage of shots in an opening sequence. They also show that time has passed in the narrative.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;"><strong>Fades:</strong> Fade up & fade out / Fade to black & fade from black. They are used to signify that a pariod of time has elapsed between 2 sequences.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="font-family: "Trebuchet MS", sans-serif; font-size: large;">How will this help me in my filming?</span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;">This research on continuity will help me greatly in the my own film making. I now understand that it is possible to save time by reducing the number of camera and lighting set ups and I know how to avoid falling into the traps of the 180 and 30 degree rules.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS", sans-serif;">I also now acknowledge the use of different transitions which can be used for effect in the editing process</span>.</div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-79543448507811654322010-09-28T15:18:00.000-07:002011-04-07T05:08:57.686-07:00Independent Research: Storyboarding<object height="385" width="480"><param name="movie" value="http://www.youtube.com/v/e-yeI83fN6s?fs=1&hl=en_GB"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/e-yeI83fN6s?fs=1&hl=en_GB" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="400"></embed></object><br />
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I particularly like this video because not only is it easy to watch due to its humour, but it teaches us on how to storyboard our own films. It gives a brief history of storyboarding and then advice is given by students, so they can help with problems I might encounter. Also, you can subscribe to his<em>, Indy Mogul's</em>, channel for further advice for DIY film makers.<br />
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I like this video because it shows professional film makers sharing their knowledge on storyboarding and they also give motivational advice.Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-33028121469597782492010-09-28T14:20:00.000-07:002011-04-07T07:15:02.913-07:00Research on Storyboarding<div align="justify"></div><div align="justify"></div><div align="justify" style="text-align: center;"></div><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUPQWXWctQRcP4rnN7rZb8M3b546iwPWWJDQaKbzNrzbL9PMpRGZS3cZWbDzEOIt1aFptwYA9M1gb-OkkCFqMwgM8_NM8ZY1ponx7U7n9Kl5dKFqiZTCNKDCtnDS6WCf-VTEBM7rkhs20a/s1600/'P'+is+for+'Psycho'+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUPQWXWctQRcP4rnN7rZb8M3b546iwPWWJDQaKbzNrzbL9PMpRGZS3cZWbDzEOIt1aFptwYA9M1gb-OkkCFqMwgM8_NM8ZY1ponx7U7n9Kl5dKFqiZTCNKDCtnDS6WCf-VTEBM7rkhs20a/s320/'P'+is+for+'Psycho'+1.jpg" width="234" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinBLmS3YjKWgpUg4aIoR0NZyt_MbGzhB2ONA3NXzBa_EJGK3upKL6_2CGDRl4J4w2ASdw8_uVFVV8jgTOVduFJZxQUxu1bL99btb0qJaIb2J5hQmS0myc0ZHXFv3J7TBMeKaJIOAXVSefu/s1600/'P'+is+for+'Psycho'+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinBLmS3YjKWgpUg4aIoR0NZyt_MbGzhB2ONA3NXzBa_EJGK3upKL6_2CGDRl4J4w2ASdw8_uVFVV8jgTOVduFJZxQUxu1bL99btb0qJaIb2J5hQmS0myc0ZHXFv3J7TBMeKaJIOAXVSefu/s320/'P'+is+for+'Psycho'+2.jpg" width="242" /></a></div><span style="font-family: "Trebuchet MS", sans-serif;"><strong>Why storyboarding is an essential part of the film making process</strong></span></div><div style="text-align: justify;"><br />
</div><ul><li><br />
<div style="text-align: justify;"><span style="font-family: Trebuchet MS;">It allows the director to visualise his shots, which saves time and money on set or on location.</span></div></li>
<li><br />
<div style="text-align: justify;"><span style="font-family: Trebuchet MS;">It is able to check for possible problems with shots, especially for sequences involving action, special effects or complex camera movements.</span></div></li>
<li><br />
<div style="text-align: justify;"><span style="font-family: Trebuchet MS;">It allows the actors to see what they are suppose to be doing in the shot, which also saves time and money.</span></div></li>
<li><br />
<div style="text-align: justify;"><span style="font-family: Trebuchet MS;">It depicts the mise-en-scene much more clearly than a script, which helps the film director and director of photography discuss the components of the shot (camera position, lighting, people and composition).</span></div></li>
<li><br />
<div style="text-align: justify;"><span style="font-family: Trebuchet MS;">It visually shows the narrative flow of a film, which means that flaws in the plot can easily be seen.</span></div></li>
<li><br />
<div style="text-align: justify;"><span style="font-family: Trebuchet MS;">It helps editors since the storyboard shows the order of shots in a sequence, aloowing them to see clearly where to cut each shot.</span></div></li>
</ul><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="font-family: "Trebuchet MS", sans-serif; font-size: large;">'P' is for 'Psycho'</span></strong></div><div style="text-align: justify;"><br />
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</div><div style="text-align: justify;"><span style="font-family: Trebuchet MS;"><strong>1) What is happening in the opening sequence of the film?</strong></span></div><div style="text-align: justify;"><br />
<br />
</div><div style="text-align: justify;"><span style="font-family: Trebuchet MS;">The sequence opens with a WS with low key lighting and low angle to set the eery highly tense scene. This dim lighting will be present throughout the sequence to maintain the cautious atmosphere. The shot fades to a low angle MS of a person, which then slowly tilts upwards to reveal the identity of the character, a man. To keep the opening mysterious and open to questions, a high angle CU with a very slow pan gradually reveals all the objects on a table. The audience is then forced to question who this character is, what his profession is and what his motives are.</span></div><div style="text-align: justify;"><br />
<br />
</div><div style="text-align: justify;"><span style="font-family: Trebuchet MS;">The shot cuts to a CU of plug hole with a stream of blood flowing down it. The deep crimson of the blood would stand out against the white sink, further adding questions about this character. This colour semiotic highlights themes of confusion, danger and death. We then see that this blood comes from an incision on the character's hand; this is also highlighted by the caption "bandage-wrapping". This CU is like a POV shot to allow the audience to be "in the shoes" of the main character. The shot then cuts to a mirrored shot of the bandaged hand, however, now it is clenched in fist, indicating rage and aggression. The shot tilts up to reveal the character's face, however this is only for a short moment since the character turns their head very quickly; this hightens the tension.</span></div><div style="text-align: justify;"><br />
<br />
</div><div style="text-align: justify;"><span style="font-family: Trebuchet MS;">A boy enters the room behind the main character. We then see the man "tuck a gun into his belt". There is another cut to an ECU of the man's eyes. Shadows are created through low key lighting to make the man appear more sinister. In the caption there is dialogue, "BAD MOVE, KID..." The shot fades to black and there is a short pause. Then suddenly there is a loud "BANG! BANG!" the sound of a gunshot.</span></div><div style="text-align: justify;"><br />
<br />
</div><div style="text-align: justify;"><strong><span style="font-family: Trebuchet MS;">2) How is the narrative flow established?</span></strong></div><div style="text-align: justify;"><br />
<br />
</div><div style="text-align: justify;"><span style="font-family: Trebuchet MS;">The narritive flow has been established through a variation of cuts, tilts and mix transitions to control the pace and present the film with coherent and professional aesthetics. For example, a tilt has been used to connect the shots of the man's lower body and his upper body to slow the pace of revealling the character. This adds tension and a certain cautiousness making the read think, "do I really want to see this person?"</span></div><div style="text-align: justify;"><br />
<br />
</div><div style="text-align: justify;"><strong><span style="font-family: Trebuchet MS;">3) If you were directing this sequence, what aspects of the storyboard would you like to change?</span></strong></div><div style="text-align: justify;"><br />
<br />
</div><div style="text-align: justify;"><span style="font-family: Trebuchet MS;">If I was directing this storyboard, I would ensure that we don't see the man's face until the final moments of the sequence, i.e. I would remove or change shots revealling his face (such as shots 3, 8 and 10) to a silhouetted image of his facial features. This would further add to the tension since the identity of the "psycho" is open to question by the audience. I would, however keep the shot of the ECU of his face to leave a distorted image of the man's face in the mind of the audience, like in the psychological horror <em>Paranormal Activity</em>.</span></div><div style="text-align: justify;"><br />
<br />
</div><div style="text-align: justify;"><span style="font-family: Trebuchet MS;">I would add to the caption of the first shot that the grading of the film is to be in black and white with a high exposure to pale colours to create a dreamlike quality to the film; this would add to the psychological nature of the film.</span></div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-60685298196398752142010-09-20T14:14:00.000-07:002011-04-07T07:13:05.143-07:00Analysis of a Film Still<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPTgMmmSc6B-28ISrHt0BjOe6eXGDc4lRZEAkwD8o-bbHU4MkcpMeCe3qS3VjuN46nsixEQuxvLRpMbgMZApgFoCAz9C8v1JXvpKEaKnm5BEykqHkltuEfJbVxMTKzRpyeUCiRdIWWciow/s1600/Dan's+sexiest.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPTgMmmSc6B-28ISrHt0BjOe6eXGDc4lRZEAkwD8o-bbHU4MkcpMeCe3qS3VjuN46nsixEQuxvLRpMbgMZApgFoCAz9C8v1JXvpKEaKnm5BEykqHkltuEfJbVxMTKzRpyeUCiRdIWWciow/s320/Dan's+sexiest.jpg" /></a></div><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
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<b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">1) Describe your shot and identify in what way it could be described as representing your chosen genre.</span></b><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><br />
</b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">This shot is a CU, straight shot, however of low positioning, showing a Caucasian male strumming a bass guitar. There is intense artificial spotlight lighting from the upper left, casting a shadow going downwards and right. This lighting gives emphasis on specific features in the still, including the silver knobs, the silver metallic strings and the bracelet with the guitarists name engraved on individual pieces of metal.</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The mise-en-scene shows the guitar having a pale wood grain effect on the body and a much darker wooden effect up the neck containing several silver circles. The guitar in the image is tilted with the hand placed just above the strings to appear as though the character is playing it, and the sparkle of intense light coming off the fret bar helps to achieve that.</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">This spotlight lighting is intended to comply with the conventions of the genre of drama, since the lighting is concentrated on a very specific area, giving the prop and character significance in the image. Due to this lighting from behind the camera, the area behind the guitar is pitch black, which only helps to focus the viewers' eyes on the action in the still, adding excitement, yet nervousness to the still. These binary opposites are conventions of the drama genre.</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The male in this image shows only his right hand, poised in the position of playing the guitar. By not showing the character's face, I'm evoking tension and a certain anxiousness, conventional features of drama.</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The tilt of the guitar and position of the hand is the traditional method in holding and playing the guitar, so this had to be kept clear. The fact that we are very close to the guitar allows us to concentrate on the music that would be playing, adding emotion to still.</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>2) What did you actually do to achieve the effect?</b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><br />
</b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Firstly, to achieve the lighting effect, I held a handlight above and quite close to the guitar with no interventions of barn doors or lenses to ensure optimum brightness was obtained.</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">To achieve the emotion and activity in the still, I used a CU of the main prop and focused on the conventional part of the instrument, i.e. a CU of the guitar body not the neck or tuning pegs.</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>3) Identify what is successful about your shot.</b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><br />
</b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">I feel that the lighting and distance are successful in the shot because they help to portray the semiotics of the drama genre.</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>4) What would you do differently in hindsight?</b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">If I were to retake the still, I would:</span><br />
<ul><li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">ensure the character's hand appeared more strained and sweaty to evoke further emotions of intense determination and nervousness. This would further achieve representing the genre.</span></li>
</ul><ul><li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">lower the angle to add emphasis to the intensity of the situation, portraying that the character is performing at his prime in front of thousands.</span></li>
</ul><ul><li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Use even more concentrated lighting, since there appears to be light spilling onto the guitar strap at the end of the body, and the shadow behind the hand, I feel is too soft.</span></li>
</ul><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">However, a finalised version of this image would look something like this:</span></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifxlzGp-Rvdl3AEOLGFaaURN2vhQ0hmdaXAIMgVfnAaZ12DKTKzpxtEDwo1_Gka32w4zgFqaNuFL0zyqi9WML_dE_2gnlM73uH7u0IDdMdJ98vlHLJbZyHrN9LNUfOt8J0OxsKZmJVKv3r/s1600/Dan's+sexiest+edit.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifxlzGp-Rvdl3AEOLGFaaURN2vhQ0hmdaXAIMgVfnAaZ12DKTKzpxtEDwo1_Gka32w4zgFqaNuFL0zyqi9WML_dE_2gnlM73uH7u0IDdMdJ98vlHLJbZyHrN9LNUfOt8J0OxsKZmJVKv3r/s320/Dan's+sexiest+edit.jpg" /></a></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0tag:blogger.com,1999:blog-3430230523831201761.post-8603785134801988092010-09-20T01:21:00.000-07:002011-04-07T07:12:37.974-07:00Analysis of an Opening Seqeunce: Mean Machine<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><object height="250" width="400"><param name="movie" value="http://www.youtube.com/v/q98wuK_tTCs?fs=1&hl=en_GB&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/q98wuK_tTCs?fs=1&hl=en_GB&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="250"></embed></object></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The film starts by showing the producers of the film ‘Mean Machine’, Paramount and SKA. This establishes prestige and advertisement value in the film industry. The first section of audio is a slashing sound and bass line played over the SKA visual.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Then next scene is filmed in the style of a commercial advertisement. There is a fast zoom into a golden Umbro logo, with a drone in crescendo to breakaway from the opening producers and begin the film with an impact. The main character (Vinnie Jones), dressed like James Bond turns and addresses the camera whilst aiming on handgun down the lens. This connotes action and James Bond allowing the audience to relate and enjoy the comedy. A new character appears, dressed in a white knee length coat like a scientist and says, “Don’t touch anything” after revealing a table of gadgets. Jones sees a football and a pair of Umbro football boots. There is a close up of these items, a pack shot advertising the brand, and then a MLS of Jones holding them. He puts the ball down and, whilst wearing the boots, kicks the ball (there’s a CU of his foot making contact with the ball) into a parked car, causing it to explode. From the moment he kicks the ball there are many quick cuts in shots with a LS showing the overall explosion and a CU of the explosion. The purpose in this quick-cut technique is to quicken the pace to match the action on-screen.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">When the Umbro advertisement ends, the camera zooms out and turns, revealing an apartment and then the main character slouched in a chair drinking spirits. He also makes a sarcastic remark. The shot cuts to him walking with a bottle of beer in his hand and then driving a sporty convertible car at high speed. These actions begin to portray the character as a washed-up superstar. Over these visuals the opening credits begin with the upbeat and current (2001) soundtrack.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The police start chasing him and a siren sounds, adding to the action. We then see him in the pub asking for a “large whisky”, indicating that he has personal issues to sort out. In this pub scene most shots are MS with artificial indoor ambience lighting. The police follow him in and arrest him, with Jones assaulting them whilst joking around, adding to the comedic aspect of the film.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The shot cuts to a blackout with only audio from a radio, which informs the viewer of the character’s background and current situation. He is in a moving van so we see moments of light, clearly from lampposts outside, illuminating his face, now showing misery and gloom. This lighting indicates entrapment and social hierarchy i.e. the police are above the superstar. With the radio still playing we are shown the violence in the prison being surprised. Again, the use of quick cut editing and CU creates a lively and tense atmosphere. The overlaying footage grading is slightly grey/blue to create an eerie feeling, along with the sinister music.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The journey ends and we hear dogs barking, heavy rain, an alarm sounding and the movement of an opening barred gate. When Jones steps out the police van he is crowded by several police officers and then there is a CU of a barking vicious looking dog. A police officer, with a trunction in hand, yells instructions at him violently. Jones only nods, frowns and glances up at the building in front. A low angle LS pan shows the prison building with its many barred up windows. The shot the cuts to a frame in a frame silhouette of a disturbing sounding character inside the prison, looking out at the new arrival. He then talks adding to the tension.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">As we follow Jones into the prison building we see many more prison guards standing in the courtyard and the gate entrance to the building. There is a high angle LS showing Jones pass through the barred gates and a text overlay highlighting that this film is based on another film called ‘The Longest Yard”. This allows the audience to relate this film to the other film giving them expectations of the film to come.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">As Jones collects his new clothes and signs various forms, there is an overlaying drone continuously presenting a tense atmosphere.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">A slide transition changes this shot to a LS of them walking down a corridor. A CU reveals the anxiousness on his face and shows to prison guards walking just behind to either side. Before he enters the main part of the prison, the audience is shown some of the people inside so that we know what happens before the main character does. This adds to the wafer thin tension evoked by the film.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">A low angle POV shot shows Jones walking up the stairs into a long room, filled with prisoners pointing, shouting and cursing violently at him. As he walks down the corridor we hear shouts of anger towards Jones and we see his reactions to these insults by the cutting to CUs.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The scene cuts to a CU of the Chief Commissioner of the prison. There is a contrast in sounds, angered crowds to quiet conversation and a contrast in visuals, claustrophobic high angle shots to slow moving MS and CU eye level shots. These binary opposites present the juxtaposed classes in the film, the prisoners and the law.</span></div>Latymer Media 2010http://www.blogger.com/profile/12158812812118861790noreply@blogger.com0